KFC India has teamed up with none other than YouTube icon CarryMinati (Ajey Nagar) to launch a first-of-its-kind co-created product — Saucy Popcorn. This never-before-seen collaboration isn’t just a celebrity endorsement; it’s a fusion of Carry’s signature sass and KFC’s iconic Chicken Popcorn, drenched in a spicy & tangy Nashville sauce.
With 67 million followers and a massive GenZ fanbase, CarryMinati steps into the KFC kitchen to co-create, taste-test, and leave his unmistakable mark — literally, with his face printed on the limited-edition packaging!
KFC India x CarryMinati
What Makes Saucy Popcorn So Special?
- Carry’s Signature Twist: The classic Chicken Popcorn gets a fiery upgrade with a zesty Nashville sauce, crafted to match Carry’s bold personality.
- Limited Edition Packaging: Featuring CarryMinati on the box — making it as much of a collectible as it is a snack.
- Gamer-Friendly Spork: Carry’s personal touch includes a clever spork for gamers who want to snack without pausing their play or dirtying their hands.
The #BuyOrCry Campaign: A Bold Threat
The launch is backed by a disruptive and hilarious 360° campaign titled #BuyOrCry, spearheaded by creative agency FCB India. The campaign is packed with CarryMinati’s trademark humor and bizarre (but hilarious) consequences for those who miss out on trying the Saucy Popcorn. Threats include:
- “Tumhaari crush tumhe zindagi main saucy message nahi bhejegi”
- “Podcast channel banaoge but koi guest nahi aaega”
- “AI ko apna trauma bataoge aur woh tumhe aur trauma dekar bhaga dega”
- “Har signal par KFC ka lal colour dikhega”
The digital film shows Carry dressed in a Chicken Popcorn costume, going through awkward promotional poses, before breaking into his authentic, quirky style to take over the ad.
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KFC India x CarryMinati: A New Era of Brand Collaborations
According to Aparna Bhawal, CMO at KFC India, GenZ consumers want experiences that are “bold” and “scroll-stopping” — not just on their feeds but on their plates. The collaboration with CarryMinati is their answer to this demand: a snack and a story made to trend.
Mayuresh Dubhashi, CCO at FCB India, sums it up best: “Buy the Saucy Popcorn or else…”
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Conclusion: A Saucy Treat You Don’t Want to Miss
This isn’t just another product launch — it’s a cultural moment. CarryMinati and KFC India have cooked up something spicy, funny, and totally Instagrammable. Whether you’re a die-hard KFC fan, a gamer, or just a sucker for viral food trends, the Saucy Popcorn is a must-try.
So, what will it be? #BuyOrCry — the choice is yours.
Agency Credits:
FCB India
Group CEO, FCB Group India & South Asia: Dheeraj Sinha
Chief Executive Officer: Ashima Mehra
Chief Creative Officer: Mayuresh Dubhashi
Executive Vice President: Anupam Chauhan
National Creative Director and Head of Design: Anusheela Saha
National Creative Director: Udayan Chakravarty
Account Management: Sunaina Kapoor, Sorashi Sharma
Creative Team: Kshitij Chandel, Savannah Patel, Malhar Vaidya
