Kingfisher Premium Packaged Drinking Water, part of United Breweries under HEINEKEN, has revamped its legendary ‘Oo La La’ anthem. With two dynamic brand films featuring Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH) players, the campaign blends cricket and music for a celebration-packed experience.
Cricket Meets Music in Kingfisher’s Latest Ads
Conceptualized by Ogilvy, the campaign features two electrifying tracks:
- ‘Besabar’ by Bharg and Lothika
- ‘Vibe’ by Tamil rapper Paal Dabba and producer Sickflip
Each track infuses fresh energy into the classic jingle, making it a perfect fit for the modern audience.
Star Players Join the Fun
The two brand films showcase some of the biggest cricketing names:
- LSG Players: Rishabh Pant, Nicholas Pooran, David Miller
- SRH Players: Travis Head, Ishan Kishan, Heinrich Klaasen
In the LSG ad, players groove to ‘Besabar,’ blending their on-field charisma with musical beats. Meanwhile, the SRH film captures a vibrant poolside vibe with ‘Vibe’ setting the tone.
The Brand’s Vision: Good Times, Every Time
Vikram Bahl, Chief Marketing Officer of United Breweries, shared the brand’s vision:
“Kingfisher has always been about fun, energy, and unforgettable moments. By reimagining the ‘Oo La La’ jingle with regional artists, we’re connecting with the younger generation who thrive on music, sports, and culture.”
Cricket Franchises Back the Collaboration
Lucknow Super Giants CEO, Vinay Chopra:
“Kingfisher’s commitment to excellence aligns with our values. This partnership will create memorable experiences for our fans.”
Sunrisers Hyderabad CEO, K Shanmugam:
“Sunrisers Hyderabad and Kingfisher share a passion for bringing fans together. The refreshed ‘Oo La La’ jingle complements the team’s energy.”
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Ogilvy’s Take: Making a Classic Cool Again
Puneet Kapoor, Chief Creative Officer of Ogilvy South, explained the idea behind the campaign:
“Kingfisher has been the heartbeat of celebrations for decades. To make it relevant for today’s youth, we let top artists remix the iconic tune into a banger soundtrack, ready to set every party on fire—starting with the cricket season!”
Final Thoughts: A Perfect Fusion of Sports & Music
With this revamped campaign, Kingfisher once again establishes itself as The King of Good Times. By infusing cricket with energetic beats, the brand ensures that every moment is a celebration, both on and off the field.
