Lights, camera, India! The 95th Academy Awards brought an explosion of glamour, emotions, and Indian pride as the nation celebrated the remarkable achievements of Indian talent on the global stage. This year, the Oscars witnessed historic wins for Indian cinema, with SS Rajamouli’s period action blockbuster ‘RRR’ taking home an Oscar for Best Original Song for “Naatu Naatu,” and Kartiki Gonsalves and Guneet Monga’s Netflix documentary ‘The Elephant Whisperer‘ winning Best Documentary Short Film.
Adding to the excitement, Deepika Padukone became the third Indian ever to grace the Oscars stage as a presenter, making it a significant moment for the Indian film industry. The Oscars 2023 not only left the audience spellbound but also provided an excellent opportunity for Indian brands to leverage the wins and celebrate the country’s creative talent.
In this blog, we will explore how Indian brands are leveraging Indian cinema’s Oscars wins to create engaging campaigns and connect with their audiences.
1. Glucon D
2. Nutralite
3. Fevicol
4. Dunzo
5. Google India
6. Amul India
7. So Good India
8. MTV Beats
9. The Better India
10. Durex India
11. Swiggy
12. Tide India
13. Josh App
14. Spotify
15. Chakli Art
16. Society Tea
17. Agency Masala
Agency Masala can’t stop grooving to “Naatu Naatu” since the big win, and we want to give a massive shoutout to the talented actors and filmmakers who have brought honor to our country. From the bottom of our hearts, we thank you for making us feel like champions and putting us on the map in such a spectacular way. Keep shining and making us proud!
So, as we conclude this blog, we cannot help but keep humming “Naatu Naatu Naatu Naatu” and feel the pride of Indian cinema’s historic wins at the Oscars 2023. We hope you enjoyed campaigns about how Indian brands are leveraging these wins to create impactful campaigns and connect with their audiences. So, now it’s time to share your favorite one.
Let’s groove to the beats of “Naatu Naatu” until the next big event arrives, and we witness the magic of Indian cinema on the global stage once again.
