Mamaearth, the renowned baby and personal care brand, has unveiled a new campaign for its Mosquito Repellents featuring Bollywood actress and brand ambassador, Shilpa Shetty Kundra. The campaign, conceptualised and executed by Steve Priya, underscores the importance of protecting children from mosquito bites, which pose significant health risks.
Mamaearth: A Film That Resonates with Parents
The campaign film of Mamaearth showcases the daily struggles of parents in shielding their little ones from mosquitoes. It highlights Mamaearth’s Mosquito Repellent range, which includes Citronella Oil, Eucalyptus Oil, and Peppermint Oil, ensuring up to 12 hours of protection. By using natural ingredients, the brand aims to provide a toxin-free, effective solution for mosquito safety.
Shilpa Shetty Kundra’s Take on the Campaign
Speaking about the campaign, Shilpa Shetty Kundra shared, “As a mother, my children’s safety and well-being are my top priorities. I always ensure that the products I use are free from harmful chemicals and completely safe. Mosquito bites are a persistent concern, and Mamaearth’s Mosquito Repellents offer a natural, toxin-free solution. This campaign is special to me as it empowers parents with a safe way to protect their little ones while they explore the world worry-free.”
Mamaearth’s Commitment to Baby-Safe Solutions
Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer, emphasised the brand’s dedication to child safety. “Mosquito protection is a major concern for parents, directly affecting their child’s health. With our Mosquito Repellent patches, we are providing a safe, easy, and effective solution. Our repellents, formulated with natural ingredients, offer long-lasting protection while being gentle on delicate skin. Through this campaign, we reinforce our commitment to toxin-free baby care and raise awareness about the importance of choosing natural solutions. Partnering with Shilpa Shetty Kundra helps us authentically connect with parents.”
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The Creative Vision Behind the Film
Priya Pardiwalla, Chief Creative Officer at Steve Priya, elaborated on the film’s concept. “Every evening, children are eager to step outside and play, but mosquitoes lurk outside as well. This silent conflict between a child’s joy and a parent’s worry inspired our film. No parent should have to choose between their child’s safety and their freedom to play. With Mamaearth’s Mosquito Repellents, playtime is safeguarded with 12-hour protection, free from toxins, allowing kids to enjoy every moment without delay.”
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A Natural and Effective Solution for Parents
Mamaearth’s Mosquito Repellents offer a hassle-free way for parents to protect their children without worrying about harmful chemicals. With the backing of a trusted celebrity mom like Shilpa Shetty Kundra, the campaign strengthens the brand’s message of natural, safe, and effective baby care.
