Maruti Suzuki India Limited (MSIL) has launched its exciting new campaign, “More Power to Your Play,” featuring Bollywood star Kartik Aaryan. The campaign celebrates the Brezza, India’s highest-selling compact SUV, which has achieved an impressive milestone of over 12 lakh sales. With a blend of bold style, rugged versatility, and innovative features, the Brezza continues to capture the imagination of young, dynamic individuals across India.
The Perfect Partnership: Kartik Aaryan and Maruti Brezza
Kartik Aaryan, known for his charm and relatable personality, perfectly aligns with the essence of the Brezza. In the campaign, Aaryan is seen navigating both the vibrant city streets and rugged landscapes, showcasing how the Brezza adapts seamlessly to different lifestyles. Whether it’s the bustling city life or the thrill of exploration, the Brezza stands as a true extension of the modern-day adventurer’s personality.
A Bold and Versatile SUV for the Youth of India
Speaking on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said: “Our campaign highlights the Brezza as the ideal partner for young, dynamic individuals who want a vehicle that resonates with their personality. Kartik Aaryan, with his charm and relatability, is the perfect face for Brezza, appealing to a generation that seeks both style and capability. The Brezza’s success, including its strong appeal among first-time buyers, is a testament to its unique positioning in the market.”
Maruti Brezza: Powerful Features and Cutting-Edge Technology
The campaign also draws attention to the Brezza’s innovative K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology. This ensures a powerful performance while maintaining high fuel efficiency, making the Brezza a perfect blend of power and practicality for modern drivers.
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The Campaign’s Impact: Across TV, Digital, and Social Media
The campaign’s tagline, “More Power to Your Play,” reflects the spirit of today’s youth who live life with authenticity and enthusiasm. As the Brezza continues to be popular among young first-time buyers (over 36% of its customers fall into this category), the campaign has been amplified across various platforms including television, digital, outdoor, and social media to reach a wider audience.
Conclusion
The Maruti Brezza’s ‘More Power to Your Play’ campaign featuring Kartik Aaryan is a bold move that perfectly reflects the SUV’s capabilities and dynamic appeal. With its striking design, innovative features, and a charismatic brand ambassador, the campaign successfully positions the Brezza as the go-to vehicle for today’s young, ambitious drivers who value both performance and style.
