McCain India, a leading name in the frozen food segment, has revealed a revamped brand identity and redesigned packaging to strengthen its position in the Indian market. Introduced in Ahmedabad, Gujarat — where the brand’s India journey began — the update is part of a larger initiative called ‘Rooted in Real’, which emphasizes real food, real farmers, and real connections.
McCain India: New Brand Identity
Rooted in Real: McCain’s Purpose-Driven Campaign
At the heart of McCain’s transformation lies its new brand platform, ‘Rooted in Real’. This initiative highlights the company’s commitment to:
- High-quality, real ingredients
- Sustainable and responsible farming
- Strong community ties and partnerships with local farmers
Mainak Dhar, Managing Director of McCain Foods India, remarked, “This transformation is deeply rooted in our pride for the farmers who grow our ingredients and the families who welcome McCain to their tables.”
The message is clear: McCain is not just selling frozen food — it is celebrating real stories, sustainable sourcing, and authentic flavors.
New Packaging Highlights Freshness, Quality, and Everyday Moments
The newly launched McCain packaging is designed to increase shelf visibility and communicate freshness, natural ingredients, and everyday relevance. The visuals depict family gatherings and social snacking occasions, positioning frozen food as fresh, high-quality, and convenient.
Key Packaging Goals:
- Reinforce McCain’s focus on ingredient transparency
- Represent Indian family-oriented snacking culture
- Make frozen snacks feel more accessible and wholesome
This visual refresh aligns with consumer expectations for transparency, sustainability, and emotional resonance in food branding.
Karisma Kapoor Unveils the New Look
Long-time McCain brand ambassador Karisma Kapoor was present at the launch event, alongside McCain’s farmer partners and industry collaborators. She praised the brand’s continued commitment to joy and togetherness, stating:
“With this new identity and its inspiring message, McCain is adding even greater meaning to how we enjoy food — celebrating gratitude, goodness, and exceptional taste.”
Her presence adds star power and reinforces McCain’s deep connection with Indian households, where its products are part of everyday snacking and special moments.
Also Read: BigBasket Launches 10-Minute Delivery Campaign with Karisma & Kareena Kapoor
McCain’s Vision: The Future of Frozen Food in India
The new identity marks a pivotal shift in how frozen food brands in India present themselves. McCain is paving the way with a focus on:
- Real food, not processed clichés
- Farmer-first storytelling
- A balance of heritage and innovation
As Indian consumers become more conscious about what they eat, McCain’s repositioning as a brand that values authenticity, sustainability, and taste is set to deepen trust and expand its market share.
Conclusion: A Fresh Look for a Trusted Brand
With the launch of its new brand identity, updated packaging, and the powerful ‘Rooted in Real’ platform, McCain India is setting a bold new standard for frozen food brands in the country. The brand isn’t just staying relevant — it’s evolving with purpose, emotion, and authenticity.
Whether it’s a plate of crispy fries or a quick snack with friends, McCain promises to stay rooted in real, bringing quality and flavor to every bite.
