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Meet the Indian celebrities who have successfully launched their own brands

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“Entrepreneurship is not about ideas, it’s about making ideas happen,” said Scott Belsky, an American entrepreneur. And these Indian celebrities have truly made their ideas happen by venturing into the world of entrepreneurship. From fashion to beauty to lifestyle, they have successfully launched their own brands, proving that they are not just talented performers but also smart businesspeople. So, let’s take a closer look at some of the Indian celebrities who have turned their entrepreneurial dreams into reality and are inspiring many others to do the same.

Ed-a-Mamma by Alia Bhatt

Ed-a-Mamma is launched in 2020 and is more than just a children’s clothing line – it’s a commitment to sustainability and a love for nature. The brand uses all-natural fabrics, non-toxic dyes, and plastic-free buttons to create eco-friendly clothing for infants, children, and most recently, maternity wear. But that’s not all, Ed-a-Mamma also recycles all fabric scraps to make cloth pouches and other accessories, and with every purchase, customers receive a seed ball to encourage them to plant trees and help protect the environment.

For Alia, creating Ed-a-Mamma was a natural extension of her values and love for the planet. As she puts it, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”

Interestingly, the brand’s name, Ed-a-Mamma, is inspired by Alia’s pet cat Edward and her role as his “mamma”. With its unique name and commitment to sustainability, Ed-a-Mamma is quickly becoming a popular choice among parents who want to dress their children in stylish and eco-friendly clothing.

Kay Beauty by Katrina Kaif

Kay Beauty is a makeup brand that has taken the beauty industry by storm since its launch in 2019. Actress Katrina Kaif’s love for makeup and her desire to create products that allow people to be themselves inspired her to start the brand. The tagline ‘It’s Kay to Be You’ encourages people to embrace their individuality and express themselves freely.

With a partnership with Nykaa, Kay Beauty’s products have been praised for their high performance and affordability. The brand offers a wide range of clean beauty products, including cream blushes, nail lacquers, lipsticks, bold eyeliner liquids, eyeshadow palettes, colour correctors and more.

Katrina’s personal experience with makeup, where she experimented with her own looks as she did a lot of her own makeup for the films she was a part of, is reflected in the quality of her brand’s products. Kay Beauty is loved and appreciated by makeup artists, influencers and makeup lovers alike for its variety and high performance.

HRX by Hrithik Roshan

HRX is a lifestyle and fitness brand that was founded in 2013. The brand offers a wide range of products that cater to the fitness needs of men and women, including sportswear, athleisure, gym equipment, nutrition, and even bicycles. The products are inspired by Hrithik Roshan’s own choices for workouts and are designed to promote an active lifestyle.

The brand has built a large community over the years, and its products are available on popular e-commerce platforms like Myntra, Flipkart, and Amazon. In 2021, the brand expanded its offerings by entering the category of sports and fitness equipment for home workouts.

HRX has also partnered with CureFit, a healthcare startup, to introduce HRX workouts and HRX athlete meal packs. In addition, the brand has collaborated with Baccarose, a company that is into retail and distribution of international luxury beauty brands, to launch a fragrance line named HRX Fragrance.

The brand’s first standalone store was launched in Phoenix Market City, Mahadevapura, Bengaluru, in 2022. The store offers a range of products, including t-shirts, track pants, jackets, and tights, as well as sports accessories such as footwear and backpacks for men and women. Overall, HRX by Hrithik Roshan is a popular brand that has successfully established itself in the fitness industry in India.

Arias by Lara Dutta Bhupathi

Arias is a skincare brand founded by former Miss Universe Lara Dutta Bhupathi in 2019. The brand offers a range of vegan and cruelty-free skincare products that are not only good for you but also good for the planet. With its focus on natural ingredients and affordable pricing, Arias has quickly gained a loyal following.

Arias offers two ranges of skincare products: classic and pumpkin. The classic range includes products like toners, face masks, and moisturizers that are suitable for all skin types. The pumpkin range, on the other hand, is designed to address specific skincare concerns like acne, hyperpigmentation, and dullness. This range includes products like the Pumpkin Glow Face Mask and the Pumpkin Enzyme Exfoliating Peel.

In addition to its skincare products, Arias has also launched a range of fragrances. These fragrances are inspired by the different moods and emotions that we experience and are designed to help you feel confident and empowered.

Arias’ philosophy is all about keeping it simple and celebrating yourself every single day. The brand believes that true beauty comes from within and that taking care of yourself and your skin is an important part of that. By using natural and effective ingredients, Arias is committed to helping you look and feel your best, without harming the planet or animals in the process.

82°E by Deepika Padukone

82°E is a beauty brand co-founded by Deepika Padukone in 2022. The brand’s name is inspired by the standard meridian that passes through India and is all about wellness and self-care. 82°E combines traditional herbal ingredients with modern science to create high-performance skincare products.

The brand’s philosophy is to inspire people to connect with their truest, most authentic selves through consistent and humble self-care practices. The brand offers a range of five skincare products that have been rigorously sourced, carefully crafted, and clinically tested to provide simple, joyful, and effective everyday rituals to care for the health of your skin.

The products include Lotus Splash cleanser, Gotu Kola Dew toner serum, Ashwagandha Bounce moisturizer, Patchouli Glow sunscreen drops, and Bakuchiol Slip face oil. All of the products are designed to be used together for a complete skincare routine.

With its focus on wellness and self-care, 82°E is a brand that is worth exploring for anyone who is looking for a simple, effective, and natural skincare routine.

House of Pataudi by Saif Ali Khan

House of Pataudi is a fashion brand co-owned by Saif Ali Khan and Myntra that was launched in 2018. The brand is an extension of the actor’s own style and his royal heritage. House of Pataudi offers ethnic wear that is not only comfortable but also stylish and affordable. 

In addition to clothing, the brand also features footwear and home accessories. The range is designed to provide customers with a touch of nawabi and a regal feel. House of Pataudi is a great choice for anyone looking to add some royal-inspired items to their wardrobe or home.

Imagine Meats by Genelia and Riteish Deshmukh

Imagine Meats is a plant-based meat venture launched by Bollywood couple Genelia and Riteish Deshmukh. They offer nine products in the ready-to-eat category, including biryani, seekh kabab, keema, chicken nuggets, and burger patties, all made with plant-based substitutes. Currently Imagine Meats’ products can be found in 14 states across India including Gujrat, Maharashtra, Delhi, Karnataka, and Kerala through Nature’s Basket, Reliance Fresh, and its website. 

The products are made with a mix of pea protein, soy protein, and their isolates, and the company is looking to diversify its protein sources in the future. Imagine Meats is the perfect choice for vegetarians, flexitarians, young consumers, guilty meat-eaters, and ethical, and health-conscious consumers.

SOEZI by Sonakshi Sinha

Soezi is a nail brand founded by Bollywood actress Sonakshi Sinha in 2022. It aims to provide affordable and convenient options for nail art lovers in India. The brand offers a wide range of press-on nails in various designs and styles, catering to a Gen Z and millennial audience. The brand’s maiden collection features nail sets with unique names like Cowgirl, Barbie Girl, and Mustard on Top, among others.

Sinha’s personal experience of trying out the nails herself for a year adds to the authenticity and relatability of the brand. With an exclusive “Soezi Song” by Raashi Sood and a bright and poppy video campaign, the brand has already created a buzz among the target audience. The brand’s focus on making glamour accessible to every person in the country aligns with the growing demand for affordable and convenient beauty products in India.

Skult by Shahid Kapoor

Athleisure fashion brand ‘SKULT’ was launched in 2016 by Bollywood actor Shahid Kapoor in partnership with All About Fashion (abof), the digital arm of Aditya Birla Retail. The brand combines functionality with innovative design, taking inspiration from around the world and adapting it to Indian sensibilities and body types. SKULT was touted as India’s first athleisure brand and till today it is offering a good and refreshing collection that is on-point and comfortable.

Since its launch, SKULT has gained popularity among millennials & GenZ and is available on leading online shopping portals and in stores. The brand focuses on providing comfort and high-class fashion and is expected to replace a large part of regular clothes in millennials’ & GenZ’s wardrobes. Kapoor, who curated and designed the initial pieces himself, has paid attention to every detail of the brand, from the cut of a T-shirt to the fabric. Overall, SKULT is an evolved style of athleisure that meets the fashion and functionality needs of Indian consumers.

Wrogn by Virat Kohli

Wrogn is a popular clothing and accessories brand owned by Virat Kohli, the Indian cricket team captain. It was launched in 2014 as a youth fashion label in collaboration with Universal Sportsbiz Pvt Ltd. The brand offers graphic T-shirts, shirts, and lightweight denim jackets, paired with cuffed chinos and jeans. Wrogn also became the brand sponsor of Royal Challengers Bangalore ahead of the 11th edition of Indian Premier League. Kohli’s stake in the brand has contributed significantly to its commercial success.

In conclusion, these Indian celebrities have proven that their creativity and talent extend far beyond their respective fields of entertainment. Their entrepreneurial ventures have not only been successful but also inspiring for those who aspire to start their own businesses. From identifying opportunities to executing their ideas, these celebrities have shown that passion, determination, and hard work can lead to a fruitful entrepreneurial journey. As they continue to expand their brands and inspire others, they serve as role models for those who wish to make their ideas a reality.

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