On World Environment Day, Sirona, India’s leading FEMTECH brand launched the #ReuseKaroSaveKaro campaign to address the issue of menstrual waste. This menstrual waste awareness campaign aims to tell more about the importance of reusability and sustainability in menstrual care and promote eco-friendly alternatives like the Sirona Menstrual Cup.
Sirona film: Promoting Sustainable Alternatives
Sirona’s campaign focuses on educating and empowering menstruators about the benefits of reusable menstrual cups. The video showcases a narrative where a girl convinces her friend to adopt the Sirona Cup, emphasizing its compatibility with cultural values and highlighting its lifespan of up to 10 years. Regional language versions of the video are available to maximize the campaign’s reach.
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Educational Initiatives
In addition to the video campaign, Sirona has undertaken a comprehensive educational effort, including webinars, videos, social media content, and blogs. This initiative aims to drive the adoption of the Sirona Cup, resulting in over 18 lakh women in India choosing it as their preferred menstrual product. Sirona also conducts period health and sustainable menstruation seminars through its social arm, the Sirona Hygiene Foundation, and donates menstrual cups to underprivileged menstruators who lack access to proper period products.
Addressing the Environmental Impact
The campaign highlights the alarming statistics surrounding sanitary pad waste, such as over 7 billion pads ending up in landfills each year, with each pad taking over 500 years to decompose. A CHOICE study from 2016 reveals that menstrual cups and period underwear have a significantly lower environmental impact compared to tampons and pads. Disposable products like pads can take 500-800 years to biodegrade, contributing to landfill waste. By choosing reusable menstrual cups like the Sirona Cup, individuals can significantly reduce this negative environmental impact. The Sirona Cup’s lifespan of up to 10 years plays a pivotal role in preserving the planet for future generations.
Sirona Founder’s Perspective
Deep Bajaj, Co-Founder & CEO of Sirona, encourages individuals to break free from the disposable mindset and embrace a more eco-conscious approach. He emphasizes that sustainability is not just a trend but an integral part of our culture. By embracing reusable menstrual cups, individuals can collectively contribute to a more sustainable future. Sirona takes pride in leading the way in promoting this transformative change and empowering individuals to make a tangible impact. The campaign’s regional language versions ensure that even the most remote corners of the country are reached.
Also Read: Sustainability in Action: The Brands That Stood Out on Earth Day 2023
Conclusion
Sirona’s #ReuseKaroSaveKaro campaign, backed by educational initiatives and product promotion, is a strong step towards addressing menstrual waste and promoting sustainable menstrual care options. By raising awareness about menstrual waste and encouraging the adoption of reusable menstrual cups, It is driving positive change in the way menstruation is approached in India. Their efforts not only empower individuals to make a difference, but also contribute to the preservation of our planet for future generations.
