Oppo India has launched its latest campaign, #SidWakesUp, featuring Bollywood heartthrob Ranbir Kapoor reprising his iconic role as Sid from the much-loved film, ‘Wake Up Sid.’ This campaign serves as a reunion for the ‘Wake Up Sid’ gang, bringing together the original cast after 15 years.
Conceptualized by Famous Innovations: Blending Nostalgia with Innovation
Conceptualized by Famous Innovations, the campaign introduces the Oppo Reno11 Series through a captivating narrative that seamlessly blends the charm of the Wake Up Sid characters. The stellar cast includes Konkana Sen as Ayesha, Namit Das as Rishi, and Shikha Talsania as Laxmi, adding a nostalgic touch to the launch of Oppo’s new smartphone lineup.
#SidWakesUp Campaign: Directed by Shakun Batra
One of the highlights of the campaign is an engaging unboxing video directed by Shakun Batra. The video unfolds as Sid, played by Ranbir Kapoor, embarks on a new chapter in Goa with Ayesha, reminiscent of the original film where Sid introduced Ayesha to the bustling city of Mumbai.
Oppo Reno 11 Series: #SidWakesUp Campaign
As Sid unpacks and navigates settling into their new home, the love and support of friends, including Rishi and Laxmi, and his now-wife Ayesha, help him feel at ease. To capture the excitement of this new chapter, Sid receives a thoughtful gift from his father – the all-new Oppo Reno 11 Pro, a perfect companion for creating and preserving memories.
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Ranbir Kapoor’s Excitement
Ranbir Kapoor said, “This has been an exciting project, rarely you see brands trying to take a detour from the conventional route and this work has been very different and interesting. It will surely bring a smile on people’s face.”
Collaborating with Oppo: Karan Dua’s Perspective
Speaking on the association, Karan Dua, director, marketing communications, Oppo India, said, “We are excited about collaborating with Ranbir Kapoor for our new Oppo Reno11 series revisiting his iconic photographer character. It’s our way of bringing alive the fact that the Reno11 is the perfect tool for outdoor photography. If it works for a pro like Sid, it will work for any user.”
Strategic Integration of Key Features: Showcasing the Oppo Reno11 Series
The campaign strategically incorporates the Oppo Reno11 Series’ key features, such as the 32MP 2X telephoto portrait camera, portrait expert engine, and smart image matting, seamlessly integrating them into the TVC and the unboxing film. The emphasis is on portraying the Oppo Reno11 Series as the ultimate outdoor portrait expert.
Mithila Saraf’s Insights on #SidWakesUp Campaign
Speaking on the idea, Mithila Saraf, CEO, Famous Innovations, explained the thought behind the campaign, stating, “Tapping into the emotional driver of nostalgia, the Oppo Reno11 Series launch campaign perfectly satiates every millennial’s need to be transported to simpler times. The everlasting iconicity of Ranbir Kapoor’s character Sid became the perfect bedrock to position Oppo Reno11 series’ camera as a true outdoor portrait expert.”
In Conclusion: Oppo’s Captivating Blend of Emotion and Technology
In conclusion, Oppo India’s #SidWakesUp campaign not only rekindles fond memories of ‘Wake Up Sid’ but also successfully introduces the innovative Oppo Reno11 Series through a compelling and nostalgic narrative. With a perfect blend of emotion and technology, Oppo aims to capture the hearts of millennials and smartphone enthusiasts alike.
