Lay’s, the chip giant renowned for blending creativity with relatability, has struck gold once again with its latest campaign, “Isey Kehte Hain Pyaar.” In this delightful clash of affection and flavor, Lay’s brings together the charming duo of brand ambassador Ranbir Kapoor and his real-life mother, Neetu Kapoor, promising to leave audiences in splits.
Lay’s: ‘Isey Kehte Hain Pyaar’ Film
The debut film in this entertaining series kicks off with Ranbir Kapoor embodying the role of the perfect son, assisting his mother, Neetu, in daily chores. However, the plot takes a delicious turn when Neetu discovers her missing Lay’s, initially entrusted to Ranbir’s care. The ensuing narrative captures the playful struggle as Ranbir, who had been the dutiful son, reveals the hidden Lay’s pack with a mischievous smile, sealing the victory with a contented bite. This charming mischief sets the stage for a series of entertaining films, each promising suspense, laughter, and unexpected twists.
Saumya Rathor’s views
Radiating excitement on the campaign’s launch, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “We all know that love doesn’t always conquer all, especially when there’s a bag of Lay’s involved. We’ve all been there – staring down a bag of Lay’s, contemplating whether to share or savour in delicious solitude. Our latest campaign taps into this behaviour, showcasing how the love for Lay’s can even challenge the strongest connections, brilliantly depicted by Ranbir Kapoor and Neetu Kapoor. This film is just the appetizer; brace yourselves for an epic snack showdown between them, promising suspense, laughter, and unexpected twists. Love, loyalty, and a bag of Lay’s – the ultimate test awaits in this series that will have you on the edge of your seat. So, stay tuned and watch how the duel unfolds!”
Also Read: SoupSalu, the Fake Manoj, and the Killer Soup: A Marketing Campaign Like No Other
Ranbir Kapoor and Neetu Kapoor: A Dynamic Duo
Brand ambassador and superstar, Ranbir Kapoor, expressed, “Working with Lay’s is always a thrill, but this time was exceptional—I got to share the screen with my mom. What made it even more special was that the film actually reflects something we encounter regularly in our home. The universal love for Lay’s sometimes turns our house into a riot of fun. I can’t wait for the audience to dive into these films with their own bags of Lay’s and enjoy the ride!”
“Working on the campaign was truly enjoyable. The film wonderfully captures the playful moments surrounding love and Lay’s. The fun interactions between Ranbir, Lay’s, and myself are just the start of a series that holds many surprises. While Ranbir took the first win, there’s more excitement ahead—let’s consider it 1-0 for now but stay tuned for what’s next,” remarked the charming Neetu Kapoor.
Also Read: Influencer Bunshah turned rant reel into a Lay’s TVC collab
A Collaborative Creation
The success of the campaign is attributed to the close collaboration between Leo Burnett, PepsiCo India, and Director Vivek Kakkad. This synergy has brought forth a campaign that not only captures attention but also leaves a lasting impression.
360-Degree Immersion
The campaign’s 360-degree approach ensures a comprehensive rollout across various platforms. From digital and television to print and social media, the brand aims to immerse audiences in the delightful world of “Isey Kehte Hain Pyaar.” The anticipation builds as viewers await the unfolding drama, ready for the next installment of the snack showdown.
Wrapping up: Lay’s “Isey Kehte Hain Pyaar” campaign
With “Isey Kehte Hain Pyaar,” Lay’s has once again proven its knack for blending humor, relatability, and star power to create a campaign that resonates with audiences. As the snack showdown unfolds, viewers can expect a rollercoaster of emotions, laughter, and surprises, making each installment a must-watch. So, grab your packet, settle in, and get ready for a snack-time spectacle that captures the essence of love, laughter, and Lay’s.
