Architectural hardware solutions brand Ozone has unveiled its latest campaign, Makes the World Go O, featuring Bollywood actors Ranbir Kapoor and Kriti Sanon as its new brand ambassadors. The campaign, conceptualised by creative agency Fatmen and produced by Bang Bang, celebrates how smart design and functional solutions can help consumers transform their spaces effortlessly.
Ozone-Campaign Insight: Overcoming Creative Constraints
The core idea behind the campaign is rooted in a universal design dilemma — the gap between creative vision and real-world execution. Whether someone is revamping their home or designing a commercial space, they often face constraints around space, functionality, durability, and aesthetics.
Ozone’s architectural hardware solutions aim to bridge that gap, helping people realise their dream spaces without compromise. The campaign captures the sense of joy and satisfaction when a vision comes to life — summed up perfectly in the tagline: Makes the World Go O.
Also Read: Fortune Soya Chunks Brings Sourav Ganguly & Sanjyot Keer Together
Why Ranbir Kapoor and Kriti Sanon?
According to Alok Aggarwal, Managing Director of Ozone, the brand chose Ranbir and Kriti for their versatility, attention to detail, and emotional connect with audiences — qualities that mirror Ozone’s own brand values. Their presence brings both aspiration and relatability, giving Ozone a fresh face in the lifestyle and design space.
Behind the Campaign: A Fresh Take on a Functional Brand
Vrinda Aggarwal, GM – Marketing at Ozone, shared that the campaign’s inspiration came from the genuine reactions of visitors at Ozone’s experience centres. While Ozone is historically product-first, Fatmen’s creative direction brought a human and emotional narrative to the forefront — transforming hardware solutions from utilitarian to desirable.
Ashwin Varkey, Chief Creative Officer at Fatmen, added, “Architectural hardware has always been the unsung hero. We wanted to give it the spotlight and showcase how it actually empowers creation.”
Also Read: Senco Gold & Diamonds Launches ‘Khushiyon Ki Reet – Aapka Shukriya’ campaign
Star Testimonials: Why Ozone Made Ranbir and Kriti Go “O”
Ranbir Kapoor expressed excitement about the association, saying, “Ozone fittings make your wardrobe look as stylish as the clothes you put in them. From dropdown hanger systems to soft-closing sliding doors — it will definitely make the world go O.”
Kriti Sanon echoed his sentiment, stating, “The designs are classy and innovative — be it fittings for glass, kitchens, or luxurious wardrobes and bathrooms. They’ll definitely make you go O!”
Conclusion: A Stylish Step Forward for Functional Design
With Makes the World Go O, Ozone breaks free from its conventional product-first image and embraces creativity, aspiration, and emotional connection. Backed by the charm of Ranbir Kapoor and Kriti Sanon, the campaign not only highlights the brand’s evolving identity but also celebrates the power of well-designed functional solutions in making any space come alive.
Whether you’re styling a wardrobe, designing a kitchen, or upgrading a bathroom — Ozone ensures your space doesn’t just function, but also inspires.
