In the dynamic world of digital marketing, Pinterest has quietly—but powerfully—emerged as a must-have platform for businesses looking to drive meaningful engagement, traffic, and conversions. Often mistaken for a mere hub of DIY crafts and aesthetic boards, Pinterest has become one of the most underutilized goldmines in the social commerce space. And if you’re serious about Pinterest marketing, now is the time to master the tools that will skyrocket your brand visibility in 2025.
Whether you’re a small business owner, an eCommerce brand, or a marketing agency, leveraging Pinterest tools for business is key to staying ahead of the competition. In this comprehensive guide, we’ll explore everything you need to know about Pinterest marketing for business—from setting up your strategy to using the best Pinterest marketing tools for business in 2025.
Why Pinterest Marketing Still Matters in 2025
With over 460 million monthly active users, Pinterest remains one of the most visually-driven platforms where discovery meets intent. According to Pinterest, 85% of weekly Pinners have made a purchase based on Pins, and 80% have discovered a new brand or product through the platform.
In other words: Pinterest isn’t just a social network—it’s a visual search engine. And that means a well-optimized Pinterest marketing strategy can drive long-term results far beyond short-lived social trends.
Benefits of Pinterest Marketing for Business
Before we dive into the tools, let’s talk about what makes Pinterest marketing for business so impactful:
- Increased Brand Visibility: A single viral Pin can generate tens of thousands of impressions over time.
- Sustained Website Traffic: Unlike Instagram or Facebook, Pins are evergreen. They can drive traffic for months—even years.
- Purchase-Ready Audience: Pinners actively look for products, project ideas, and tutorials. They’re not just browsing—they’re buying.
- Positive Brand Association: 78% of users feel positive after using Pinterest, making it the perfect place for brands to inspire and connect.
6-Step Pinterest Marketing Strategy for Brands
Let’s lay the foundation before diving into tools. Here’s a proven Pinterest marketing strategy:
1. Brand Your Profile
Make sure you have a Pinterest Business account. Add your logo, write a keyword-rich bio, and use consistent board covers. Claim your website to unlock analytics and Rich Pins.
2. Define Content Themes & Pin Types
Plan a content calendar with a mix of:
- Image Pins (product photos, blog visuals)
- Video Pins (tutorials, testimonials, BTS)
- Idea Pins (multi-page story-like formats)
- Product Pins (linked shopping pins)
- Rich Pins (auto-updating meta content)
3. Leverage Pinterest SEO
Pinterest is a search engine—use keywords in your profile, Pin titles, board names, and descriptions. Use tools like Pinterest Trends and SEMrush to research top-ranking keywords.
4. Post Consistently
Create fresh Pins regularly. Use schedulers like Tailwind or SocialBee to maintain an active presence.
5. Engage with Community
Join and contribute to Group Boards using PinGroupie. Respond to comments, and repin others’ content to remain active and visible.
6. Measure What Matters
Track your performance with Pinterest Analytics or third-party tools like Sprout Social to identify what content works best.
Also Read: Top 10 Social Media Platforms to Share Affiliate Links to Increase Sales & Traffic
Pinterest Tools For Business: The Ultimate 2025 Toolkit
Now, let’s dive into the most powerful and trending Pinterest tools for business in 2025. These tools help you create, schedule, analyze, and optimize like a pro.
1. AnswerThePublic – For Keyword & Topic Research
- Why You Need It: Discover real user questions and long-tail keywords to create highly relevant, search-driven Pinterest content.
- Top Features: Visual keyword maps, question-based keyword suggestions, exportable lists.
- Use Case: Search a topic like “Valentine Gifts” to find queries such as “What are the best Valentine gifts for him?” Then, create Pins like “10 Thoughtful Valentine’s Day Gift Ideas for Him” to match search intent and boost engagement.
2. SEMrush – For Competitive Research
- Why You Need It: Analyze top-performing Pins and Pinterest boards in your niche.
- Top Features: Organic keyword tracking, competitor monitoring.
- Use Case: Find out which boards are ranking on Google and reverse engineer them.
3. Pinterest Trends – For Discovering Trends
- Why You Need It: Track keyword search volume and seasonal behavior.
- Top Features: Forecasts, historical trends, demographic filters.
- Use Case: Plan campaigns around spikes in “home decor” or “summer outfits.”
4. Canva – For Designing Pins
- Why You Need It: Design stunning, on-brand Pins with ease.
- Top Features: Drag-and-drop editor, Pinterest templates, Canva Scheduler.
- Use Case: Create seasonal Pin templates and schedule them ahead.
5. Figma – For Custom Pin Designs
- Why You Need It: Advanced design capabilities for marketers with a creative edge.
- Top Features: Real-time collaboration, vector editing, plug-ins.
- Use Case: Custom infographics, branded carousels, UI-mock style Pins.
Also Read: The Rise of AI in Advertising: How Technology is Transforming Marketing
6. Piktochart – For Infographics & Data Visuals
- Why You Need It: Infographics are among the highest-performing Pins.
- Top Features: Text-to-graphic AI, charts, icons, templates.
- Use Case: Turn blog posts or tutorials into engaging visual infographics.
7. ChatGPT – For Copy & Idea Generation
- Why You Need It: Streamline copywriting and Pin optimization.
- Top Features: Title and description generation, trend-based ideation.
- Use Case: Create SEO-optimized Pin descriptions in seconds.
8. Jasper AI – For Creative Copywriting
- Why You Need It: Write persuasive, brand-aligned copy for your Pins and boards.
- Top Features: Marketing-style AI editor, tone control, Brand Voice.
- Use Case: Overcome creative blocks, write conversion-friendly headlines.
9. Tailwind – For Scheduling & Automation
- Why You Need It: Plan and automate your entire Pinterest calendar.
- Top Features: Smart scheduler, Tailwind Tribes, analytics.
- Use Case: Post at optimal times, loop top-performing content, build community with Tribes.
10. SocialBee – For Multi-Platform Scheduling
- Why You Need It: Manage Pinterest alongside other channels like Instagram and Facebook.
- Top Features: Content categories, AI captions, Canva integration.
- Use Case: Recirculate evergreen Pins and track Pinterest alongside other platforms.
11. PinGroupie – For Group Boards Discovery
- Why You Need It: Join high-traffic Pinterest group boards to boost reach.
- Top Features: Group board search, niche filters, engagement tracking.
- Use Case: Connect with top creators and build Pin partnerships.
12. Pinterest Analytics – For Performance Tracking
- Why You Need It: Access detailed data about your Pins and audience.
- Top Features: Engagement rates, audience insights, top-performing Pins.
- Use Case: Refine your content strategy based on what actually performs.
Bonus Tools Worth Exploring in 2025
| Tool | Best For |
|---|---|
| Later | Smart scheduling with analytics |
| Buffer | All-in-one content planner |
| Social Champ | Bulk content creation & analytics |
| Kapwing | Quick edits for image & video Pins |
| Quozio | Beautiful quote Pins |
| SweepWidget | Pinterest contest & giveaway campaigns |
| Pablo by Buffer | Fast text-based visual Pins |
Also Read: 5 Biggest Marketing Mistakes of Companies Using AI Should Avoid in 2025
Final Thoughts: Which Pinterest Tools Should You Use?
It’s not about using every tool – it’s about choosing the right ones that align with your goals.
- Startups & Solo Creators: Canva, ChatGPT, Pinterest Trends, Tailwind (Free).
- Mid-size Brands: Add SocialBee, Jasper AI, Pinterest Analytics.
- Agencies & Teams: Use Figma, Brand24, SEMrush, Kapwing, Later.
With the right combination of Pinterest tools for business, you can create scroll-stopping content, reach the right audiences, and turn Pins into profit.
FAQs About Pinterest Marketing Tools for Business
Q. Is Pinterest still relevant for marketing in 2025?
Absolutely. With over 460 million users and growing, Pinterest remains a visual powerhouse for discovery and conversions.
Q. Do I need to invest in paid Pinterest tools?
Not necessarily. Many tools like Canva, Pinterest Analytics, and Pinterest Trends have powerful free versions.
Q. How do I know if my Pinterest strategy is working?
Track metrics like outbound clicks, engagement rates, impressions, and top-performing Pins using Pinterest Analytics or tools like Sprout Social and Tailwind.
Ready to Elevate Your Pinterest Marketing Strategy?
Pinterest is no longer a side hustle—it’s a core marketing channel. Whether you’re planning a seasonal campaign, a product launch, or long-term content strategy, using the right Pinterest marketing tools for business can make all the difference.
So stop pinning aimlessly and start pinning strategically.
✨ Your brand’s next viral Pin starts here. ✨
