Pizza Hut has recently introduced a new range of ten delicious pizzas to match your every mood. Additionally, they have roped in celebrities Saif Ali Khan and Shehnaaz Gill to promote the range through a quirky ‘Mood Badle, Pizza Badle’ campaign.
The TVCs have been conceptualized and shot by Creativeland Asia Pvt. Ltd. and will be promoted in 7 major languages.
The company has long been known for its flavourful & varied pizzas, and the latest range is no exception. Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni are just a few of the exciting and unique flavours in the new range. Loaded with abundant toppings, the pizzas have been made even more indulgent and craveable with specially crafted sauces in much-loved local flavors such as Mint Mayo and Texas Garlic which liberally drizzle on top. The brand has introduced a Makhni sauce to appeal to Indian palates.
Pizza Hut’s ‘Mood Badle, Pizza Badle’ campaign is designed to not only acknowledge but also celebrate the intricate relationship between our feelings and the food we consume. Our mood plays an important role in deciding our food cravings, and the brand wanted to give consumers different options for their varied moods. This was their inspiration behind launching an extensive range of 10 new pizzas with so many added flavorful ingredients, for the first time.
Saif Ali Khan and Shehnaaz Gill feature in two separate TVCs, where they are seen sitting in a Pizza Hut restaurant and bringing out the best of their signature styles.
The first film shows Saif sharing his different moods with the server who gives him the perfect pizza recommendations, such as Nawabi Murg Makhni because he feels like a king whenever he visits Pizza Hut and Awesome American Cheesy when he is feeling low.
The second film shows different moods of Shehnaaz Gill, with the server suggesting best pizzas to satisfy her cravings, like Mazedar Makhni Paneer pizza for romantic Shehnaaz and Cheezy Mushroom Magic for a not-so-happy Shehnaaz. The TVCs end with the line “Pizza Hut ke 10 new pizzas. Mood badle, pizza badle” along with the 2 personal pizzas at Rs. 299/- combo offer.
Aanandita Datta, chief marketing officer of Pizza Hut India, said, “We now have something for everyone to indulge in every day, from the familiar and comforting to the bold and exciting flavors. The TVCs have been fabulously brought to life by Saif Ali Khan and Shehnaaz Gill through their unique, signature style coupled with creative wordplay using the campaign theme “Mood Badle, Pizza Badle”. We are confident that consumers will love the new TVCs just like the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.”
Apart from the TVCs, Pizza Hut will also be rolling out a massive 360-degree “Mood Badle, Pizza Badle” marketing campaign across television, digital social media platforms, PR and influencer outreach, OOH and in-store branding to connect with consumers at every touchpoint.
Check out some of the Pizza Hut social media promotional campaigns.
So, Pizza Hut’s latest campaign “Mood Badle, Pizza Badle” is a great example of how brands can tap into the emotions and moods of consumers to create a unique and engaging marketing message. With the launch of 10 new pizzas, Pizza Hut has given consumers a wide variety of options to choose from based on their changing moods and cravings. The use of popular celebrities like Saif Ali Khan and Shehnaaz Gill in the TVCs adds a touch of humor and relatability, making it easy for consumers to connect with the brand. Overall, Pizza Hut’s latest campaign is a creative and innovative approach to marketing that is sure to capture the attention of consumers across India.
