Myntra has launched its much-awaited festive campaign for the Big Fashion Festival 2025, and it’s every bit as grand as expected. The new ad film stars Bollywood heavyweights Ranbir Kapoor, Karan Johar, and Triptii Dimri, all caught in hilarious situations where they simply can’t resist flaunting their fashion.
Myntra’s Big Fashion Festival 2025
The Premise – When Fashion Becomes an Obsession
Created by Tilt Brand Solutions, the campaign revolves around the quirky struggles of celebrity managers. Instead of managing career moves, they’re juggling bizarre appearances their stars insist on making—only to show off their Myntra outfits bought at ‘3X Discounts.’
- Ranbir Kapoor is spotted crashing a woman’s retirement party, not to bid farewell, but to showcase his ensemble.
- Karan Johar sneaks into pet birthday parties, pouting for selfies in his festive fits.
- Triptii Dimri pops up in random internet reels, spinning around in her lehenga.
The chaos? All thanks to Myntra’s irresistible festive discounts.
More Hilarious Cameos
The ad doesn’t stop there. Kapoor disrupts comedian Aaditya Kulshreshth’s stand-up set with his own misplaced joke. Johar ropes in film critic Rajeev Masand to ‘review’ his latest film—only for it to turn out to be a montage of his fashionable portraits. The self-aware humor adds to the ad’s entertainment quotient.
Myntra’s Tradition of Big-Impact Campaigns
The Big Fashion Festival has become synonymous with high-profile campaigns. Last year’s edition featured Ranbir Kapoor, Kiara Advani, and Karan Johar. This year, Myntra doubles down on its celebrity strategy with a star-studded narrative, once again spotlighting its triple discount proposition.
Interestingly, Ranbir Kapoor—once the face of Flipkart’s Big Billion Days until 2021—has been exclusively tied to Myntra since 2023, building strong recall for the brand’s festive campaigns.
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Closing Thoughts
Myntra’s 2025 festive campaign blends humor, celebrity appeal, and the lure of fashion-forward deals. With Ranbir Kapoor, Karan Johar, and Triptii Dimri at the forefront, the ad makes one thing clear: when Myntra’s Big Fashion Festival kicks off on September 20, fashion isn’t just a choice—it’s an event.
