Bold Care, a sexual health and wellness brand, has taken a bold step towards destigmatizing men’s sexual health with its latest campaign, #TakeBoldCareOfHer. Spearheaded by Bollywood superstar Ranveer Singh, who has not only joined the brand as a co-founder but has also been actively involved behind the scenes for over a year, this unique and witty campaign aims to revolutionize the way society discusses men’s sexual health issues.
The Creative Minds: Tanmay Bhat, Devaiah Bopanna, and Ayappa KM Steer the Campaign
The ad is written by Tanmay Bhat, Devaiah Bopanna, and their team. And is directed by Ayappa KM. The brand film was produced by Earlyman Films. The result is a comical parody of typical Indian TV dramas, featuring not only Ranveer Singh but also the renowned internet personality, Johnny Sins, in his first-ever ad for an Indian brand. The brand film, produced by Earlyman Films, skillfully weaves humor into the narrative, presenting a scientifically proven solution to common sexual health issues.
#TakeBoldCareOfHer campaign: Breaking Taboos
Bold Care’s #TakeBoldCareOfHer campaign transcends the boundaries of conventional advertising by addressing the long-standing silence surrounding men’s sexual health concerns. The initiative seeks to break through outdated stigmas, bringing taboo topics into the spotlight and assuring individuals that they are not alone – help is always available.
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Rajat Jadhav on Innovation and Open Conversations
Co-founder of Bold Care, Rajat Jadhav, applauds the campaign’s innovative approach, stating, “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health.”
Ranveer Singh: Beyond Talk, a Mission for Change
Ranveer Singh, co-founder, Bold Care, shares, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
1. Bold Care’s Discreet and Trusted Solutions
The campaign aligns with Bold Care’s commitment to providing high-quality products discreetly within two days. Trusted by over 15 lakh men in India, Bold Care is making significant strides in normalizing conversations around sexual health.
2. Watch the Campaign on Various Digital Platforms
The #TakeBoldCareOfHer campaign is now live across various digital platforms, including YouTube, Facebook, Instagram, and X. Join the movement, break the silence, and embrace a new era of open conversations about men’s sexual health.
Wrapping Up: #TakeBoldCareOfHer campaign
Bold Care has not just unveiled a witty campaign; it has initiated a cultural shift, breaking barriers, and encouraging men to take bold steps toward their sexual well-being. The laughter induced by the humor in the campaign serves as a powerful catalyst for change, fostering a society that values open discussions and science-backed solutions for men’s sexual health.
Credits-
Agency: Moonshot
Devaiah Bopanna, Tanmay Bhat, Puneet Chadha, Vishal Dayama, Deep Joshi
Production House: Early Man Films
Client- Rajat Jadhav, Rahul Krishnan
