In the hustle and bustle of our fast-paced lives, it’s all too easy to let precious moments of togetherness slip through our fingers. Shoppers Stop, one of India’s leading retail chains, is on a mission to rekindle the spirit of togetherness this Diwali with their enchanting digital campaign titled ‘We-Time Wali Diwali.’ Fronted by the popular actor Rakul Preet Singh, this campaign touches the hearts of many as it encourages us to celebrate the festival of lights by celebrating our relationships.
Shoppers Stop Campaign: The Essence of ‘We-Time Wali Diwali’
The ‘We-Time Wali Diwali’ campaign is conceptualized by FCB Ulka. At its core, this campaign revolves around the essence of Diwali, a time when families and friends traditionally unite to celebrate the triumph of light over darkness. However, in our modern, busy lives, these moments of togetherness often take a back seat. ‘We-Time Wali Diwali’ is a gentle reminder that our relationships are valuable treasures that deserve our time and attention. Whether it’s a heartwarming family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop invites everyone to make time for these cherished connections, underscoring the significance of ‘Rishton ko dein thoda we-time’ (Let’s give our relationships some ‘we-time’).
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Shewtal Basu’s perspective on the Shoppers Stop Diwali campaign
Shwetal Basu, Chief of Marketing and Communication at Shoppers Stop, emphasized, “Shopping is not just about making purchases; it’s about creating moments together. Diwali offers the perfect opportunity to bond with friends and family. Diwali shopping is one of those moments that brings us together. With ‘We-Time Wali Diwali,’ Shoppers Stop is inspiring people to spend time with their loved ones, whether it’s shopping together or choosing gifts together. Embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”
Rakul Preet Singh: A Relatable Ambassador
Rakul Preet Singh, the popular actor and face of this campaign, has shared her own thoughts on the importance of ‘Rishton ko dein thoda we-time.’ She stated, “As someone who cherishes moments with my family and friends, I deeply resonate with the concept of ‘Rishton ko dein thoda we-time.’ It is crucial that we spend time with our loved ones, particularly during festivals, and this campaign serves as a beautiful reminder of that. I am absolutely thrilled to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali,’ and their endeavor to bring people closer through fashion and heartfelt connections.”
Rakul Preet’s association with Shoppers Stop brings a touch of glamour and authenticity to the campaign, making it more relatable to the target audience. Her genuine commitment to the theme of ‘We-Time Wali Diwali’ reinforces the message that celebrating relationships is at the heart of the festivities.
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Exclusive Offers for a Premium Festive Experience
To elevate the festive excitement, Shoppers Stop is introducing exclusive “Bill Buster” offers, providing unbeatable deals on Tommy Hilfiger luggage and BOSS watches this season. Moreover, customers making purchases of Rs. 10,000 or more with MasterCard will have a chance to win World Cup tickets. It’s not just a shopping spree; it’s a premium festive experience that goes beyond material possessions, emphasizing the joy of giving and the importance of spending quality time with loved ones.
Wrapping up: Shoppers Stop- ‘We-Time Wali Diwali’ campaign
In a world that often prioritizes material possessions and busyness, ‘We-Time Wali Diwali’ is a poignant reminder to pause, celebrate our relationships, and cherish the moments of togetherness that make life beautiful. This Diwali, let’s follow Shoppers Stop’s lead and create memories that will last a lifetime. It’s time to give our ‘rishtas’ the gift of ‘we-time.’
