Christmas ads in 2025 has taken a surprising turn – and a very welcome one. Instead of glitter-soaked clichés and overly polished snowglobes, brands across the world leaned into real emotion, real families, and real humour.
This year’s festive films are warm, heartfelt, and clever, mirroring the world as it is today: economically stretched, culturally diverse, and increasingly connected through chosen families and digital communities. From Southeast Asia’s nostalgia-filled musical reunions to Australia’s dog-led summer feasts, 2025’s holiday ads remind us that Christmas magic lives in everyday moments.
Here’s a curated look at the standout Christmas campaigns of 2025 – and why they resonated.
Best Christmas Ads of 2025
1. Apple – A Critter Carol
Agency: TBWA\Media Arts Lab
Apple swaps spectacle for soul with its whimsical tale of nine hand-made woodland puppets who stumble upon an iPhone 17 Pro in the snow. Instead of showcasing specs, the film highlights friendship and creativity, as the puppets direct, shoot, and star in a playful parody of Friends by Flight of the Conchords.
Crafted with foam, fur, miniature sets, and real puppeteers in Prague, the ad feels tactile and nostalgic—proof that holiday charm doesn’t need heavy VFX. It closes with a twig heart around the phone and the gentle reminder: “Friendship is a gift.”
2. Jollibee – Buo ang Saya ng Pasko
Agency: Forsman & Bodenfors Singapore
Few brands understand Christmas like Jollibee, and this year, the Filipino favourite expands its definition of “family.” The film gracefully follows modern Pinoy households—from lola-led reunions to office buddies sharing midnight meals, night-shift nurses finding comfort together, and pet parents treating furry companions as kin.
A soft original melody ties these vignettes together, building a tender narrative about chosen family and the realities of contemporary life—overseas jobs, odd working hours, and community bonds that go beyond blood. Jollibee stays at the centre as that ever-familiar, heartwarming constant during the holidays.
3. Burberry – ’Twas The Knight Before…
Agency: In-house
Burberry goes full British charm this Christmas, with Jennifer Saunders welcoming an ultra-glam guest list—Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min—into a warm London townhouse.
Between canapés, carollers and playful party prep, the ad effortlessly blends humour with high fashion. Showcasing iconic trenches, winter capes, and gifting essentials like fragrances and scarves, Burberry turns a festive gathering into a stylish celebration of modern British luxury. Another one of the best Christmas Ads of 2025.
4. McDonald’s Australia – I’m Ruinin’ It
Agency: Wieden+Kennedy Sydney
A sun-soaked Aussie Christmas sets the stage for the world’s most mischievous party crasher—the Grinch. Determined to wreck the holidays, he unleashes green-themed chaos: sand-filled snow globes, revamped Macca’s meals, and carols rewritten with wicked flair.
But every attempt backfires, making families laugh harder and bond even more. By the end, the Grinch melts into the joyous Australian summer spirit. It’s cheeky, clever, and a brilliant twist on Macca’s iconic brand humour.
5. Disney – Best Christmas Ever
Agency: Adam & Eve/DDB | Directed by Taika Waititi
Disney’s festive short is a heart-warmer about a shy girl whose messy doodle springs to life after Santa mistakes it for a wish. Over a year, the doodle becomes her loyal companion—silent, expressive, and deeply emotional.
The next Christmas, she requests a Mr Potato Head and gifts its detachable mouth to her doodle friend so he can finally speak. John Goodman’s gentle voice brings the character to life, while a beautifully rearranged You’ve Got a Friend in Me seals the emotional punch. The message: small acts of kindness create the biggest magic. It’s one of the best Christmas Ads of 2025.
Also Read: 15 Best Christmas Ads by Brands That Touched Our Hearts
6. Shopee – #Shopee10Pasko
Agency: In-house
Shopee marks its 10th year in the Philippines with a loud, joyful celebration of Pinoy Christmas culture. Vice Ganda, Kim Chiu, and Jose Mari Chan reunite in a nostalgic, high-energy musical filled with revived jingles, playful banter, and call-backs to Shopee’s most iconic festive ads.
The film highlights how the platform has evolved alongside Filipino shopping habits—from payday deals to early “ber months” gifting—cementing Shopee as a true Christmas staple in Southeast Asia. Bright, bold, and bursting with pasko spirit.
7. Coles – Every Kind of Christmas
Agency: Smith St
Coles delivers a laid-back, sunlit portrait of Australian holiday traditions—led by an adorable Basset Hound trotting around in reindeer antlers. The camera follows the pup through backyard barbecues, beachside lunches, and easy-going Friendsmas feasts.
With a focus on affordable essentials—ham, prawns, pavlova, and Coles’ finest treats—the ad gently acknowledges household budget pressures while celebrating the diversity of how Aussies gather.
8. Telstra – Together is for Christmas
Agency: Bear Meets Eagle On Fire +61
This animated short takes an unexpected emotional route: a goth teen disconnected from her festive family finds comfort in an unlikely friend—a lonely ghost in a snowy park. They bond over 90s tracks like Believe, decorate him with reindeer antlers, and form a quiet alliance of misfits.
The film’s message—that you can find your people anywhere—struck a chord, gathering millions of views. It’s a touching story for anyone who’s ever felt a little out-of-place during the holidays.
9. Lego – Is It Play You’re Looking For?
Agency: Our Lego Agency
A boy glued to his phone gets jolted back into the real world when his LEGO Minifigures spring to life as a choir, belting a playful remix of Lionel Richie’s Hello. Featuring iconic characters like Spider-Man and Darth Vader, the performance pulls him—and eventually his sister—into building a giant, imaginative Christmas creation.
It’s a heartening ode to unplugging and rediscovering creativity together.
10. Aldi – What’s On the Cards for Kevin the Carrot?
Agency: McCann Manchester
Kevin the Carrot turns 10 this year, and Aldi celebrates with a full-blown carrot-themed romcom trilogy. From a proposal delivered by Caulidog to a hilariously disastrous stag party that goes “pear-shaped,” the campaign builds up to a warm and funny wedding-day finale.
Packed with puns, festive energy, and cinematic drama, it confirms Kevin’s status as one of the UK’s most beloved Christmas mascots.
11. Coca-Cola – Refresh Your Holidays
Agency: WPP Open X led by VML
Coca-Cola blends tradition and tech with a mix of AI-led visual updates and emotional storytelling. A Holiday Memory—featuring a mum rediscovering Christmas magic through a snow globe and a Coke—adds heart, while updated versions of Holidays Are Coming aim for global scale.
The response? Divisive. Some admire the innovation; others mourn the “lost warmth” of classic Coca-Cola cinematics. Love it or not, it kept everyone talking.
12. Tesco – That’s What Makes It Christmas
Agency: BBH London
Tesco celebrates the perfectly imperfect Christmas we all secretly know. Across 11 short films, we see frantic fridge politics, awkward neighbour conversations, chaotic family games, and Secret Santa regrets—all narrated with cheeky charm by John Bishop.
Set to Holly Jolly Christmas, the campaign reframes holiday mishaps as the heart of the season. Because honestly? It’s the chaos we remember most.
Also Read: 40 Best Christmas Social Media Posts
Why Christmas Ads of 2025 Hit Home
This year’s festive campaigns worked because they:
– leaned into authenticity,
– reflected diverse modern families,
– balanced humour with heart, and
– embraced fresh storytelling formats, from puppetry to animation to musical nostalgia.
In a world craving human connection over polished perfection, these ads felt like conversations with friends—funny, flawed, warm, and wonderfully real.
