Tic Tac, the popular confectionery brand from the Ferrero Group, has rolled out a fresh and engaging digital campaign titled ‘Refresh Your Vibe’. At the heart of this initiative is a vibrant collaboration with none other than music producer and internet sensation Yashraj Mukhate.
Tic Tac X Yashraj Mukhate
User-Generated Music Meets Brand Storytelling
This campaign isn’t just another ad—it’s a musical movement. The goal? To encourage people across India to express themselves using music, creativity, and positive energy. By turning passive viewers into active participants, the campaign positions users as co-creators of content.
How to Participate in ‘Refresh Your Vibe’
Participants are invited to record and submit a video completing Mukhate’s original track, “Kyunki Meri Tic Tac Life Hai.” Whether it’s singing, dancing, or simply vibing with the tune, creativity is key.
Submissions are accepted via the campaign’s microsite from July 11 to July 26, 2025. The most creative entry will win a spot in the official music video alongside Yashraj Mukhate, premiering on August 22, 2025.
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Incentives Beyond Fame
The campaign doesn’t stop at the main prize. Tic Tac is also handing out:
- Daily concert vouchers
- Weekly giveaways like portable Bluetooth speakers
The grand prize winner will be announced on July 30, 2025.
Why This Collaboration Matters
This marks Tic Tac’s third collaboration with Yashraj Mukhate, who has a proven record of making music viral and accessible. Speaking about the initiative, Zoher Kapuswala, Marketing Head of Pills & Gums, Ferrero India, said:
“With ‘Refresh Your Vibe,’ we aim to connect with younger audiences through a format that encourages creativity and participation. Music is one of the most powerful forms of self-expression today. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture.”
A Campaign That Resonates With Culture
In an age where brand campaigns often feel detached, ‘Refresh Your Vibe’ sets itself apart by tapping into real cultural participation. It’s not just about promoting a product—it’s about creating a shared moment in pop culture that reflects the energy of today’s youth.
Conclusion
Tic Tac’s ‘Refresh Your Vibe’ campaign is a refreshing twist on branded engagement, giving users a platform to shine creatively. With Yashraj Mukhate lending his musical magic and a call to action that celebrates individuality, this initiative is bound to strike a chord with Gen Z and millennial audiences alike. If you’ve got the rhythm, now’s the time to join in and refresh your vibe.
