In today’s digital world, if you’re someone who’s good at making waves on social media (like getting lots of followers and likes), you’re probably interested in teaming up with companies for cool partnerships. To make this happen, there are special phone apps and websites, we’ll call “influencer apps.” They’re like matchmaking tools that connect social media influencers with companies that want to work with them.
Now, think about it from the other side – companies are always searching for social media influencers who can help promote their products or ideas. That’s why these influencer matchmaking apps have become really popular. Some of these apps act like a marketplace where influencers and companies can find each other, while others have different ways of working. Unlike other tools used in influencer marketing, these influencer apps are unique because they focus more on making the influencer’s experience better.
In this blog, we’re going to explore the best influencer apps that help influencers make money by teaming up with brands in 2023. And if you’re a company looking for a very specific kind of influencer, these apps can also be useful for you. So, let’s dive into the world of influencer apps and see how they’re changing the game for influencers and businesses in the digital age.
Best Influencer Apps For Brand Collaboration
1. Collabor8
Collabor8 is a great platform for influencers and brands to work together. What’s cool about Collabor8 is that it lets influencers talk directly to brands without anyone else getting in the way.
One really nice thing is that Collabor8 offers a free trial, so you can give it a try to see if you like it. But if you want all the fancy features, you’ll need to pay for a fancier plan.
The best part? Collabor8 is open to influencers of all sizes. Whether you have only 2,000 followers or a whopping million, it doesn’t matter much. What matters is if your followers really like what you do, and Collabor8 gives everyone a fair shot. So, it’s one of the best platforms for influencer collaboration.
👍 Advantages
- Keeps things safe for users
- Helps you find the right options
- Offers good support
- Makes it easy to chat with others
👎 Drawbacks
- Sometimes, it takes a while for people to respond to your messages
💰 For Pricing
- Free Trial: Start using it right after signing up, but there are some limits.
- Standard Membership: Costs $4.99 a month.
- Gold Membership: Great for brands looking to team up with other brands and work with lots of influencers. Costs $9.99 a month. It also lets you manage many accounts easily in the app.
Also Read: Top 15 Influencers Who Slayed Barbie Trend
2. Ainfluencer
Ainfluencer is an Instagram-based influencer marketplace where companies can find people who are really good at Instagram and want to do collaboration with influencers. It doesn’t matter if you have lots of Instagram followers or just a few; Ainfluencer can help you use Instagram to promote your stuff.
The Ainfluencer app has some cool things like Offer Chat, which lets the company talk to the person they want to work with. It also has notifications and an easy way to make things happen faster.
Here’s how it works: First, you make a free account as a company or a person who’s good on Instagram. Then, if you’re a company, you follow the app’s instructions to create an ad. In your ad, you can say what you want to do and how. When you’re done, Ainfluencer shows you a list of Instagram people who would be great for your ad. You pick the one you like, and Ainfluencer tells them about it. If they say yes, you can start working together.
👍 Advantages
- Everything happens automatically
- Makes sure payments between the company and the Instagram person are safe
- It’s quick and easy to use
👎 Drawbacks
- The computer does most of the work, so you have less control
💰 Pricing
- Making an account is free.
3. Klear
Klear is a popular tool for businesses that want to work with famous companies like Huawei, Adidas, and Microsoft. It helps these brands team up with people on YouTube, TikTok, and Instagram. Klear does a lot of things, like finding the right people to work with and measuring how well the collaborations go.
One cool thing about Klear is that it lets you search for people to work with based on what they’re interested in or where they live. You can get really specific with things like what they talk about and who follows them. Then, you can use data to learn more about them.
For keeping everything organized, Klear has a special tool called Klear Connect. It’s like a messaging and to-do list tool all in one. After you pick the people you want to work with, you can send them information and make sure everyone knows what’s happening and when things are due.
👍 Advantages
- Gives you really good reports about how things are going
- Works with TikTok too
👎 Drawbacks
- They don’t show how much it costs on their website (you have to ask them)
💰 For Pricing
- You have to ask them how much it costs.
Also Read: How To Earn $1,000/Month With The SHEIN Affiliate Program In 2023
4. IZEA
IZEA is a platform where influencers and brands come together for content marketing. It’s been around since before influencer marketing became really popular. They help brands find the right influencers to boost their influencer marketing campaigns.
Influencers using IZEA can connect with major brands in their industry. Making a profile is simple and free – just by following a few easy steps.
IZEA isn’t just a middleman between influencers and brands. It offers a wide range of tools and services that influencers and brands need in an influencer marketplace or influencer collaboration. This includes finding social media influencers, working together, handling payments, distributing content, and managing campaigns.
While IZEA might seem a bit tricky to use at first, you’ll get the hang of it with time. As a brand, you sign up for an account, pick a monthly subscription that starts at $149, and search for influencers related to your industry. Interested influencers will send you proposals. IZEA also has a fantastic feature called ContentMine, which stores all the content created in your previous campaigns.
👍 Advantages
- It’s user-friendly
- Automated scheduling and publishing make going live easy
- You can create lists on the platform to keep track of your target audience for specific campaigns
👎 Drawbacks
- Takes a bit of time to learn
💰 For Pricing
- IZEAx Discovery: $149/month
- IZEAx Unity: Custom pricing
- Managed Service: Custom pricing (If you want them to manage everything for you)
5. Octoly (Now Skeepers)
Octoly(Skeepers) is an app for influencer marketing that has joined more than 300 companies with over 40,000 people who are good at things like beauty, lifestyle, fashion, and wellness.
This app is easy to use, and if you need help, you can talk to their customer service quickly and easily. Octoly works on YouTube, Instagram, and TikTok, but each social media platform has its own rules.
For Instagram
- You need to have at least 1,000 followers.
- Keep posting stuff that’s related to what you talk about.
- Have at least 30 posts and get people to like and comment on your stuff.
For YouTube
- You need to have at least 1,000 subscribers.
- Keep making videos about what you’re into.
- Get lots of people to watch your videos.
And For TikTok
- At least 1,000 people should follow you.
- Keep posting stuff about what you like.
- Get lots of people to watch your videos and like and comment on them.
👍 Advantages
- It’s really easy to use.
- If you’re a company, you can see how well your influencers are doing.
- If you’re an influencer, you can try things before you talk about them without having to buy them.
👎 Drawbacks
- Sometimes, it takes a while for influencers to get back to you.
💰 For Pricing
- Subscription required
6. IndaHash
Indahash is an international influencer marketing platform where famous brands find people from all around the world who are good at social media. They’ve matched up over a million social media stars with more than 500 companies in lots of countries. They mainly focus on three places: Facebook, Instagram, and Snapchat.
If you want to be an influencer on Indahash, you need to meet some rules, like:
- Having at least 5,000 followers on any social media platform you use.
- Posting at least 40 really good things on your page.
- Making sure your followers are real, not fake.
- Getting lots of likes and comments on your posts.
👍 Advantages
- They have a library where social media stars can use their old posts on different websites.
- Everything is done by computers, so it’s easy.
- Social media Influencers get paid using a model called Cost Per Mile (CPM).
👎 Drawbacks
- If you’re a company, you don’t have as much control over your campaign.
💰 For Pricing
- You can try it for free.
- If you want to use it more, it costs $99 a month for the Unlimited plan.
- For bigger companies, they have special offers you have to ask about.
Also Read: The Best Indian Fashion Blogs To Follow in 2023
7. Intellifluence
Intellifluence is like a super cool influencer app where influencers and brands meet up. It’s not just for brands, though – if you’re an influencer, you can connect with other influencers in your field to get more famous.
Intellifluence works with big social media places like Facebook, TikTok, Instagram, and YouTube. If you’re a brand, you can do everything for your influencer marketing right in the app, so you don’t need extra stuff to manage your campaigns.
It’s like a smooth ride for your influencer marketing. You save time, and it’s super easy to run lots of campaigns at once. Its one of the best platforms for influencer collaboration.
And guess what? It’s not crazy expensive. It starts at $99 a month. So, if you’re a marketer looking to easily connect with a bunch of influencers, Intellifluence is a must-see. It’s hassle-free and won’t break the bank.
👍 Advantages
- They have good customer support.
- You can pick from different price options.
- It’s really easy to use.
👎 Drawbacks
- Sometimes, it takes a bit longer to get paid.
💰 For Pricing
- You can use it for free.
- If you want more, they have three plans: Starter for $99 a month, Regular for $249 a month, and Advanced for $599 a month.
8. SocialLadder
If you’re an influencer looking for brand collarations, then you should check out SocialLadder. It’s like a matchmaker that connects brands who want to work with influencers like you.
With SocialLadder, you have everything you need to manage your influencer journey right on your phone. If you’re a brand, you can use it to easily talk to influencers, give them tasks to do online and in the real world, see how well they’re doing, and reward them for their great work. SocialLadder works with popular platforms like Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, and more.
👍 Advantages
- It’s all on your phone, and you can make it look like it’s all about your brand.
- Brands can use it to make their campaigns even better with referral marketing.
👎 Drawbacks
- If you’re a business-to-business (B2B) brand, this might not be the best fit for you.
💰 For Pricing
- Get in touch with SocialLadder.
9. ExpertVoice
If you’re the kind of influencer who enjoys trying out and reviewing products, then ExpertVoice is your go-to place. They’ve brought together more than 500 brands and over a million influencers who love giving advice and sharing their thoughts on products.
As a new user on ExpertVoice, you can score some big discounts, up to 60% off, on the products you’re interested in. This means you can actually use the stuff and really know what you’re talking about when you tell your followers what you think. The app is easy to use, and just like Collabor8, you can try it out for free with their trial.
👍 Advantages
- They have really good customer support.
- You get a lot of value for your money.
- The app is easy to figure out.
👎 Drawbacks
- Sometimes, the mobile app can be a bit slow.
💰 For Pricing
- Right now, they haven’t listed their prices. You’ll have to contact their support team and ask for a demo to find out more.
Also Read: Style Gurus of Instagram: Top 10 Male Fashion Influencers in India to Follow
10. Kitly
Kitly is like a cool hub for both influencers and brands to get together. They’ve already made more than 3,000 collaborations happen and have a big community with over 16,000 active users.
For influencers and creators, Kitly has a complete business platform that helps them come up with ideas, find new brand partnerships, and manage these projects. They get some neat features, like weekly reports on how they’re doing, a tool to create their own media kit with links, videos, and prices, and even a personal campaign manager. If influencers want to stand out, they can go for one of Kitly’s paid plans.
Once an influencer finishes a project, they can send their bill directly through Kitly and even sync it up with accounting tools like QuickBooks.
Brands get something called Kitly Business, which makes it easy to manage influencers. It helps them list what needs to be done for each project and gives them reports after everything’s finished. Since Kitly Business talks to the influencer platform, communication is smooth.
👍 Advantages
- Kitly has lots of useful features.
- They offer real-time reports, so you always know what’s happening.
👎 Drawbacks
- Some people find the interface a bit hard to understand.
- There are extra fees for processing payments on top of what the payment processor charges.
💰 For Pricing
- They have a free plan.
- For more features, you can go for Starter at $9 a month or Creator at $19 a month.
Benefits of Using Influencer Apps
There are a number of benefits to using influencer apps for both influencers and brands.
- For influencers:
- Influencer apps can help influencers connect with brands and find relevant opportunities.
- These apps can also help influencers track their earnings and manage their relationships with brands.
- For brands:
- Influencer marketing apps can help brands find the right influencers for their campaigns.
- These apps can also help brands manage their campaigns and measure their results.
Challenges of Using Influencer Apps
There are a few challenges associated with using influencer apps.
- The quality of influencers on these apps can vary. It is important to carefully vet influencers before working with them.
- These apps can be expensive, especially for large brands. The cost of using an influencer marketing app will depend on the features offered and the size of the campaign.
Tips For Choosing The Right Influencer App
When choosing an influencer app, there are a few factors you should consider:
- The type of app: Do you need a marketplace app or a management app?
- The features offered: Make sure the app offers the features you need, such as campaign tracking, reporting, and analytics.
- The cost: Consider the cost of the app and make sure it is a good fit for your budget.
- The reviews: Read reviews from other users to get an idea of the app’s pros and cons.
Conclusion
So, influencer apps are revolutionizing brand collaborations. They offer a streamlined way for influencers and companies to connect, making influencer marketing more accessible than ever. Each app brings its unique features to the table, catering to various needs and niches in the digital landscape. While these apps present exciting opportunities, it’s essential to navigate the challenges, such as vetting influencers and managing costs, to ensure successful partnerships. As the influencer marketing trend continues to thrive, these apps play a pivotal role in shaping the future of digital advertising.
FAQs
Q1: What are influencer apps?
Influencer apps are platforms that connect brands with influencers. They allow brands to find influencers who are a good fit for their target audience, and to manage influencer campaigns.
Q2: What are the benefits of using influencer apps?
There are many benefits to using influencer apps, including:
- They can help you find the right influencers for your brand.
- They can make it easier to manage influencer campaigns.
- And they can help you track the results of your influencer campaigns.
- They can help you save time and money.
Q3: Do influencers get paid for collaboration?
Yes, influencers typically get paid for collaboration. The amount of compensation an influencer receives can vary depending on a number of factors, such as the size of their following, the reach of their content, and the type of collaboration.
Some common ways that influencers are compensated include:
Pay-per-post: This is the most common form of compensation, and it involves the influencer being paid a set fee for each post they create about the brand.
Free product: The influencer may be given free products or services in exchange for promoting the brand.
Affiliate commission: The influencer may earn a commission on any sales that are generated from their promotional content.
Sponsorship: The influencer may be sponsored by the brand, which means they will be paid to promote the brand’s products or services on a regular basis.
Q4. How do you collaborate with influencers?
There are a few different ways to collaborate with influencers. One way is to reach out to them directly and pitch them your idea. Another way is to use an influencer marketing platform like the influencer apps aforementioned, which can help you find and connect with influencers who are a good fit for your brand.
When collaborating with influencers, it is important to be clear about your expectations and to agree on a mutually beneficial arrangement. You should also make sure that the influencer’s content is aligned with your brand’s values and messaging.
Q5. Why collaborate with influencers?
There are many reasons why brands collaborate with influencers. Some of the benefits of influencer marketing include:
Increased brand awareness: Influencers can help to raise awareness of your brand and its products or services.
Increased reach: Influencers can help you reach a wider audience than you could on your own.
Increased engagement: Influencers can help you to engage with your target audience and encourage them to take action, such as visiting your website or making a purchase.
Positive brand perception: When influencers promote your brand, they are essentially endorsing it to their followers. This can help to create a positive perception of your brand.
Cost-effectiveness: Influencer marketing can be a cost-effective way to reach a large audience.
If you are looking for a way to reach a wider audience, raise brand awareness, and generate engagement, then collaborating with influencers is a great option
