Libas, a renowned fashion brand, has joined the Libas Myntra M-Now platform, introducing a groundbreaking 30-minute delivery service for its Indian wear collections. This strategic expansion is designed to enhance shopping convenience, catering to the dynamic preferences of modern consumers who seek both style and immediacy.
A Curated Collection for Instant Access
With the launch, Myntra M-Now debuts 150 carefully curated styles from Libas, featuring its most sought-after kurta sets. This initiative, beginning in Bengaluru, provides customers with quick and seamless access to exquisite Indian wear, eliminating long wait times and elevating the shopping experience.
A Vision for Innovation and Accessibility
Sidhant Keshwani, Founder and CEO of Libas, emphasized the significance of this collaboration, stating, “For over a decade, Libas has shared a strong and evolving partnership with Myntra, growing as a key player in the ethnic wear segment. Our expansion into Myntra’s M-Now aligns with our vision of adapting to consumer needs and enhancing accessibility. At Libas, innovation fuels our journey, and this collaboration marks a pivotal step in transforming fashion retail—offering a seamless, effortlessly integrated experience. Strengthening our bond with Myntra, this initiative reinforces our commitment to delivering unparalleled convenience while upholding the highest standards of style and quality.”
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Redefining the Shopping Experience
Sharon Pais, Chief Business Officer at Myntra, highlighted the synergy between Myntra and Libas, stating, “At Myntra, we continuously push the boundaries of innovation to enhance the fashion shopping experience by seamlessly merging convenience, speed, and style. With Libas now available on M-Now, our customers can access Indian wear in just 30 minutes. This strengthened partnership reflects our shared commitment to offering an unparalleled fashion experience, ensuring that customers no longer have to compromise between speed and style.”
Conclusion
The launch of Libas on Myntra’s M-Now is a game-changing move that seamlessly integrates traditional Indian wear with modern retail innovation. By prioritizing convenience, speed, and accessibility, this collaboration sets new benchmarks in the fashion industry. As Libas and Myntra continue to redefine the shopping experience, customers can now embrace effortless style without the wait, marking a new era of instant fashion gratification.
