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7 Free Social Media Marketing Courses You Need to Take in 2023

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Are you ready to take your social media marketing to the next level? In today’s digital age, communicating with your audience on social media is more vital than ever. However, with so much information available, it can be difficult to know where to begin. That’s why we’ve compiled a list of the top 7 free social media marketing courses you can start right now.

But before we get started, it’s important to understand how social media can affect your company. If you’re not actively engaging with your audience on platforms like Twitter, Instagram, and Facebook, you might be losing out on potential sales and leads. Yet, creating and sharing information on social media is not as simple as it seems. To be effective in building a loyal customer base that generates sales, you must have comprehensive knowledge and skills.

These free courses can help with that. We have carefully selected a list of courses that are applicable, relevant, and provide insightful information about social media marketing. These courses will assist you in mastering the skill of social media marketing and elevating your brand, whether you’re a newbie or a seasoned pro. So why are you still waiting? Let’s get started!

What is Social Media Marketing and Why is it Important?

Social media marketing is the technique of promoting a company, product, or service through social media platforms. It comprises developing and sharing content, as well as engaging with followers to establish relationships and boost brand awareness.

But why, in the current digital era, is social media marketing so vital? First and foremost, social media platforms are where people spend the majority of their online time. In fact, according to recent surveys, the average user uses social media platforms for more than 2 hours per day. Businesses now have a fantastic opportunity to reach their target market where they are already gathered.

Social media not only attracts lots of customers, but it also offers a level of involvement and engagement that other kinds of advertising just can’t equal. Businesses can engage in a two-way dialogue with their audience on social media by responding to queries, sharing useful information, and developing trust. This engagement can lead to increased loyalty and brand advocacy, resulting in improved sales and revenue for the company.

Additionally, social media marketing provides organizations with unparalleled targeting options that let them connect with very niche audiences based on their demographics, interests, and behaviours. Precision targeting can lead to more effective and efficient marketing campaigns, resulting in more sales and higher ROI.

In today’s extremely competitive digital marketplace, social media marketing is more than a nice-to-have; it’s a necessity. Businesses will attract more traffic, create leads, and eventually boost revenue by establishing a strong social media presence and engaging with followers. Thus, whether you’re just getting started or trying to take your social media game to the next level, it’s time to invest in social media marketing and unleash your brand’s full potential.

Overview of the Top 7 Free Courses for Social Media Marketing in 2023

Course 1: Social Media Marketing- Great Learning

If you’re looking to start a career in digital marketing or enhance your existing skills, this free course on social media marketing basics is the perfect place to start. 

Key Topics Covered:

  • Overview of social media marketing
  • The five pillars of social media marketing
  • Planning and publishing content on social media
  • Monitoring social media channels
  • Social media analytics
  • Using Chatbots in social media marketing

These topics provide a comprehensive understanding of the fundamentals of social media marketing and equip learners with the knowledge and skills to plan and execute effective campaigns on social media platforms.

Course Duration and Format: This free course on social media marketing basics takes 1.5 hours to complete and is delivered in a video format. The course is broken down into 15 lessons, each of which takes approximately 6 minutes to complete.

The course is designed for beginners and offers a completion certificate upon passing a quiz. Additionally, you’ll get lifetime access.

Course 2: Social Media Marketing Certification – eMarketing Institute

eMarketing Institute, founded in Copenhagen in 2014, offers a free online social media marketing course for beginners. The course provides over 165 pages of in-depth material that is easy to follow at your own pace.

Key Topics Covered:

  • Marketing for mobile
  • Blogging
  • Target Audiences
  • Content sharing
  • Creating a strategy
  • Promotion
  • Return on investment
  • Analytics
  • SEO

The course covers a wide range of social media topics and provides learners with a comprehensive understanding of social media marketing fundamentals, allowing them to plan and execute effective campaigns on social media platforms.

Course Duration and Format: The course duration varies, as learners can go at their own pace. Upon completion, learners can take a final exam consisting of 50 multiple-choice questions. A passing score of at least 50% is required to obtain the completion certificate. The certificate can be downloaded and shared on LinkedIn profiles, CVs, and other platforms.

The course is beginner-level and delivered in an eBook format. While the course is read-only, learners have the flexibility to learn at their own pace.

Course 3: Social Media Marketing Professional Certificate Course – Meta

Meta’s Social Media Marketing Professional Certification Course is a partnership between Meta (formerly Facebook), Aptly, and Coursera. This course is designed for individuals who want to start a career in social media marketing with a specific focus on running Meta paid ads.

While the course content is available for free, learners who want their assignments graded, help with hands-on projects to build their social media portfolio, or access to the Meta Career Programs Job Board, will need to subscribe to Coursera’s paid plan.

Key Topics Covered:

  • Creating and managing ads on the Meta Ads Manager platform
  • Measuring performance and reporting results
  • Fundamentals of running ads on Facebook, Messenger, and Instagram
  • Preparing a creative brief for paid ad campaigns

The course is available in nine languages. The content is designed for beginners and covers the essential skills needed to run a successful social media advertising campaign on the Meta platform.

Course Duration and Format: The course duration is 100 hours and is available in a video format. The course is broken down into various modules that cover the fundamentals of running social media advertising campaigns on the Meta platform. The course content is available for free, but if you want to access graded assignments, hands-on projects, and job board access, you will need to subscribe to Coursera’s paid plan.

Upon completion, learners will receive a certificate of completion, but learners who want a professional certification will need to subscribe to Coursera’s paid plan.

Course 4: Social Media Foundations – Simplilearn

The Social Media Foundations course by Simplilearn is perfect for beginners who want to gain a basic understanding of social media marketing. This introductory course covers all the essential concepts and tools that one needs to know before diving deep into social media marketing.

Key Topics Covered:

  • Introduction to social media and its relation to content marketing
  • Developing a social media strategy
  • Overview of social media management tools
  • Key performance indicators of social media marketing and how to measure them
  • Fundamentals of social advertising (paid social media marketing)

Course Duration and Format: The Social Media Foundations course by Simplilearn is a self-paced course that takes approximately three hours to complete. The course is divided into 6 lessons, and each lesson is delivered in a video format, making it easy to follow. This course is designed for beginners, and you’ll receive a certificate of completion at the end of the course.

The course is free, but access to the content is limited to three months. However, you can extend your access to the course by subscribing to Simplilearn’s premium plan.

Course 5: Social Marketing Training –  Hootsuite 

Hootsuite Academy’s Social Marketing Training Course is a comprehensive program that covers all aspects of social media marketing. With nearly 80 lessons spread across six chapters, this course is suitable for beginners and intermediate-level learners alike.

Key Topics Covered:

  • Optimization of social media profiles
  • Developing a social media strategy Growing your social media community
  • Creating engaging content for different platforms
  • Measuring success through analytics
  • Fundamentals of paid social media advertising on platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and Snapchat.

Course Duration and Format: The Hootsuite Social Marketing Training Course is a self-paced program that takes approximately six hours to complete. The course is free, and users have the option to take an exam to earn an industry-recognized certification for $199. The certification is not mandatory, but it serves as proof of your expertise in social media marketing.

The course has an excellent user interface, and each chapter is broken down into multiple lessons, each with quizzes to test your knowledge. Overall, the Hootsuite Social Marketing Training Course is an excellent resource for anyone looking to build a strong foundation in social media marketing.

Course 6: Introduction to Social Media Strategy with Buffer – Skillshare

The Introduction to Social Media Strategy with Buffer course is a beginner-level course designed to teach students how to utilize social media marketing to drive traffic and increase sales. The course is taught by Brian Peters, Buffer’s digital marketing strategist, and covers all the essential tools and concepts required to develop a social media strategy.

Key Topics Covered:

  • The Introduction to Social Media Strategy course by Buffer, offered on Skillshare, covers the following key topics:
  • Introduction: A brief overview of the course and what students can expect to learn.
  • Getting Started: How to set goals for your social media strategy, define your target audience, and research your competitors.
  • Find Your Voice: Tips for creating a consistent brand voice and tone across all your social media platforms.
  • Choose Your Platforms: An overview of the major social media platforms and how to determine which ones are right for your business.
  • Creating & Curating Content: How to create a content calendar, find relevant and engaging content to share, and measure the success of your content.
  • Use the Right Tools: An introduction to social media management tools and how to use them effectively to save time and streamline your workflow.
  • 5-Step Facebook Ad Strategy: A step-by-step guide to creating effective Facebook ads that drive traffic and increase sales.

Course Duration and Format:

The course is designed to be completed in 45 minutes and is presented in a video tutorial format. The course is divided into 9 lessons, each covering a different aspect of social media strategy. The format is easy to follow, and the instructor is engaging, making the learning experience enjoyable. However, students looking for a more in-depth course may find the format too short.

Note: The course is free for the first two months with a Skillshare premium subscription, and $99 per year thereafter. Students should remember to cancel their subscription before the two-month trial period ends to avoid being charged a fee.

Overall, the Introduction to Social Media Strategy with Buffer course is an excellent option for beginners who want to develop a basic understanding of social media marketing. The course is short, engaging, and provides valuable insights into social media marketing tools and concepts.

Course 7: Social Media Marketing Short Course – Oxford Home Study Centre

The Social Media Marketing Short Course offered by the Oxford Home Study Centre is a free, 20-hour program that covers various aspects of social media marketing. The course is designed to help learners develop a social media plan, use platforms like Facebook, LinkedIn, and Twitter effectively, and build a community on social media.

Key Topics Covered:

  • Developing a social media plan
  • How to use Facebook, LinkedIn, and Twitter for marketing
  • How to build a community on social media
  • Creating engaging content for different platforms
  • Understanding the relationship between the four Ps of marketing and social media
  • Using YouTube and vlogs in social media marketing

The course offers an added benefit of tutor support, which is not commonly found in free courses. However, learners will need to pay a fee to obtain certification from the Oxford Home Study Centre.

Course Duration and Format: The Social Media Marketing Short Course is self-paced and can be completed online. The course takes 20 hours to complete, and learners can access the content for free. There are quizzes and assessments throughout the course to help learners assess their progress and understanding. Overall, this course is an excellent option for those who are new to social media marketing and want to develop a basic understanding of the subject.

What Are the Benefits of Taking a Free Course on Social Media Marketing?

Free courses in digital marketing, specifically social media marketing, have become increasingly popular among entrepreneurs, small business owners, social media enthusiasts, and even students. With the constantly evolving landscape of social media, taking a free course on social media marketing can provide a range of benefits that can help individuals stay ahead of the game. Here are some of the best free courses for digital marketers and the top benefits they offer:

1) Learn new skills:

Social media marketing is a dynamic field that demands constant upskilling. A free course can help you stay up to date with the latest trends and strategies, and provide you with new skills to improve your social media marketing efforts.

2) Improve your social media presence:

Whether you’re building a personal brand or promoting your business, a free course on social media marketing can teach you how to create engaging content, build a community, and increase your followers.

3) Increase engagement:

Engagement is the key to success in social media. A free course can help you learn how to create content that resonates with your audience, resulting in increased engagement and a loyal following.

4) Save money:

Hiring a social media marketing expert or agency can be expensive. Taking a free course can help you save money by learning how to do it yourself.

5) Boost your career:

If you’re looking to break into the field of social media marketing, a free course can help you gain the skills and knowledge you need to land a job in the industry.

6) Gain confidence:

Learning new skills and applying them to your social media marketing efforts can boost your confidence and help you feel more comfortable navigating the ever-changing landscape of social media.

Overall, taking a free course on social media marketing can be an excellent investment for anyone looking to improve their skills, grow their presence, and succeed in the world of social media.

How to Choose Which Course is Right For You?

Choosing the right online course in social media marketing can be overwhelming, given the number of options available. To help you make an informed decision, here are some tips for comparing and choosing the right course:

  • Define your goals and needs before starting your search for an online SMM course.
  • Check the course curriculum and ensure it covers the topics you want to learn.
  • Look for courses that offer hands-on experience or real-world case studies.
  • Consider the level of support and resources offered by the course, such as instructor feedback or peer collaboration.
  • Read reviews and feedback from previous students to gauge the course’s effectiveness.
  • Compare pricing and certification options to determine the best value for your budget.
  • Take advantage of free trial periods or sample lessons to get a feel for the course before committing.
  • Consider the reputation and credibility of the institution or platform offering the course.

By comparing online SMM courses and programs based on these factors, you can choose the one that best fits your needs, budget, and goals.

Conclusively, with the top 7 free social media marketing courses we’ve shared, you now have the resources and knowledge to take your social media marketing to the next level. By investing in your education, you’ll be able to create engaging content, build a loyal following, and ultimately drive more sales and leads for your business. 

So don’t wait any longer, start exploring these free courses today and take your social media marketing skills to new heights!

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