Let 2023 be the year you uplift your digital marketing game! The demand for digital marketers is high, therefore there has never been a better moment to sharpen your skills or learn new skills.
Are you worried about the price of education? Also from where to learn? Not to worry at all. There are many high-quality free courses available in digital marketing that handle a variety of topics. We’ve chosen the best ones for you which includes courses for the basics of digital marketing, social media, SEO, and many more.
Why one should learn digital marketing?
The industry has undergone a major transformation in recent years. Products and services are now much more easily accessible to consumers due to the internet, cell phones, and other technologies. Digital marketing is becoming more important than ever as a result of this. To help you understand this, consider the following statistics:
- Before making any online purchases, more than 51% of consumers claim to make research on Google.
- Google is reportedly used by 49% of customers to find new products.
- By 2023, global B2C eCommerce revenues are predicted to hit $4.5 trillion.
Digital marketing courses can be helpful, even if you’ve been in the industry for many years. These online courses will definitely help you develop the skills required for ongoing success. And even if you’re looking for refresher training or want to learn something new these courses are best.
Remember that change is the only constant in the world of digital marketing, so don’t assume that simply because you’ve been in the industry for a while, you “know everything”! For every level of experience, many free courses are available.
All you need is to pick up some fantastic courses that you can use in your day-to-day work or even apply toward developing your own personal brand. Just take out some time to jot down the list of your objectives before choosing a course, then pick the ones that would help you achieve them.
Find below the top 6 free training courses in digital marketing.
1. Fundamentals of Digital Marketing by Google
Google is the only Google Digital Marketing certification accredited by an international accreditation board. It is one of the top online certificates for digital marketing and comes with a free Google certification. The other Google courses in digital marketing don’t offer certifications; they just offer video lectures and examinations.
Google offers completely free training on digital marketing. They can be finished in a maximum of one to forty hours. Despite accreditation, Google’s Digital Marketing courses offer high-quality material written by Google specialists with years of expertise in the field. Google-certified free online courses in digital marketing are an excellent addition to your resume because they are respected by leading businesses all around the world.
The Fundamentals of Digital Marketing course is designed for those who are new to the sector. It has 26 modules that can be accomplished in about 40 hours. There are videos, quiz questions, and key skill highlights in each module. Planning an online business strategy, creating a web presence, tracking and measuring web traffic, and many other topics are covered. (Of course, there is a strong focus on Google products.)
What you’ll learn:
- How to master a variety of fundamentals in digital marketing, including local marketing, content marketing, and search engine optimization
- How to begin using social media if you have never done so
- How to define objectives for your preferred social media platforms
- How to develop a long-term social strategy that is sustainable
Beginners will gain the most from this course, but even experienced marketers will find some surprising new insights in it. It will bring back recollections of concepts and values that have been forgotten but are still useful. So we recommend this course for newbies to experts. For this course, Google Verified Certification is provided.
2. Social Media Certification by Hubspot
The Social Media Certification course from HubSpot is a detailed course designed to help you in attracting clients and partners and establish customer trust. Because social media is key to inbound marketing, this course seamlessly integrates the two.
The course is designed to be flexible enough so that you can work on it whenever you wish. It covers important topics including building a social media strategy, measuring ROI, increasing reach, creating social media content, and social listening. It has 8 modules and 38 videos and can be completed in 4 hours and 5 minutes. Additionally, you can choose to take particular classes from the HubSpot Academy course, like this one on social media advertising.
What you’ll learn:
- How to create a social media marketing plan to increase brand awareness for your company.
- How to utilize social media listening to determine what your audience wants.
- How to increase your social media presence and use influencers to reach new audiences.
- How to maximize your social media investments.
We suggest this course to rookie social media marketing managers who have recently been promoted from a junior-level position since it dives right into social media strategy. And it’s advised to have some prior social media knowledge for better understanding.
3. Facebook Marketing & Advertising by Skillup
SkillUp is a well-known and renowned free learning portal. Simplilearn has launched this initiative to assist people in learning a lot of skills and knowledge in order to get going on their path to success in today’s extremely competitive workplace.
SkillUp provides a Facebook Marketing and Advertising course, which is one of the top Facebook Ads learning courses for beginners. You will learn how to write interesting posts and establish a Facebook presence in this course. Additionally, you will discover how to effectively manage multiple social media profiles while developing a big Facebook network. This course will help you develop the skills necessary to become a highly effective Facebook marketer who understands how to get the most out of both paid and organic Facebook campaigns.
The duration of this online self-paced course is 5 hours. And note that you’ll have access to the course only for 90 days after enrolling.
What you’ll learn:
- Organic and inorganic marketing.
- How to run ads on social media.
- Content creation on social media
- Conversion tracking and pixels targeting social media.
- How to be a social media influencer.
- Road map to start a Social media agency.
We suggest this course to beginners as well as experts. After finishing the course a Completion Certificate will be provided by Skillup.
4. SEO Unlocked by Neil Patel
The fundamentals of SEO and content marketing are covered in depth in this course. SEO Unlocked is designed for someone who is new to content marketing and SEO. It is a video-based course. It makes use of worksheets like the Personal Goal worksheet, a short letter to yourself encouraging you to stick with the course, and the Taskmaster sheet containing assignments for all of the modules. Additionally, the instructor offers additional resources via external links.
This course is split into 3 phases(Setup, Execute and Optimize) with seven modules and eight lessons. And the duration of the course is 7 weeks.
What you’ll learn:
- Keyword research
- How to do on-page SEO and off-page SEO
- Content marketing
- Link building
- Analytics with UberSuggest
This course is one of the best SEO courses available as it is so comprehensive. And we recommend this course for beginners.
5. Canva for Beginners by Canva
Canva is a graphic design platform that enables users to make social media graphics, presentations, posters, and other types of visual content. It incorporates millions of photos, fonts, templates, and illustrations and is accessed on both the web and mobile devices. Canva is a favourite among bloggers, solopreneurs, newbie graphic designers, advertisers, and marketers because it enables individuals to create stunning and unique content that can be, simply created with a few clicks and WYSIWYG drag-and-drop features.
Canva for Beginners is a free course offered by Canva itself. So even if you don’t know anything about designing then go for this course. It includes how to use Canva, create different designs, use different templates, make posters and Instagram stories, utilize various elements, etc. Overall this Canva training allows you to present creative ideas that serve like hot cake.
It’s a video-based course. It has 10 small videos and one can easily complete them in around 30 to 35 minutes.
What you’ll learn:
- Using and customizing templates
- Upload and add images.
- Using and editing elements.
- Finding fonts and using text.
- Uploading and editing video and audio.
- Sharing and collaborating on designs.
- Saving and organizing documents on the Canva tool.
As the name itself speaks we recommend this course for beginners.
6. Content Marketing Course by Hubspot
Hubspot is one of the leading companies when it comes to content marketing and inbound marketing. This Content Marketing course is designed to educate people who are completely new to the world of content marketing. It covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters, and content promotion. It has 12 lessons with 54 videos in the entire course and the course duration is 7 hours and 24 minutes. On completing the course successfully you’ll receive a Content Marketing Certification.
What you’ll learn:
- Learn a content creation framework for producing effective content on a consistent basis.
- Create and repurpose content that both humans and search engines will love.
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
- Overall how to become a stronger, leaner, and more strategic content marketer.
However, both newcomers and experts should take advantage of this course. As it provides the latest knowledge about modern marketing strategies that may provide an edge to those who are working on old methods.
Without a question, digital marketing is what companies will need in the future, and if you adopt it early, your career will benefit greatly. It is a vast and evolving field, and there are always new developments in digital marketing. Therefore, to further gain insights into a specific aspect of this field, one needs to continue learning on a regular basis by enrolling in courses like these. The certification courses mentioned above will help you stay competitive and prepare for the market of the future.
