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HomeInfluencer MarketingDia Mirza turns 41: Take a glance at her brand endorsement journey

Dia Mirza turns 41: Take a glance at her brand endorsement journey

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Dia Mirza is an Indian model, actress, producer, social activist, and beauty pageant winner. She majorly works in Hindi movies and is widely known in Bollywood for her outstanding performances.

Dia has been involved with several charity works like Cancer Patients Aid Association, Spastics Society of India, and has worked extensively to spread HIV awareness. Additionally, she has contributed her efforts in the field of social change, conservation, and the environment as well. 

In 2000, Dia Mirza won the title of Miss Asia Pacific International. She made her acting debut in Rehnaa Hai Terre Dil Mein and the glam doll was highly appreciated for her performance. Later, she acted in many films like Dus, Deewanapan, Sanju, Lage Raho Munna Bhai, and many more. And along with that, she also actively participated in TV ads.   

So, on the special occasion of Dia Mirza’s birthday, let’s have a look at some of her brand endorsements and TV commercials.

Cera 

Cera is a renowned sanitary ware brand. And around 10 years back, Dia Mirza was featured in an ad for Cera Sanitary ware. She was seen in a gorgeous yellow dress and we must say the actress looked absolutely stunning. The Cera Sanitary ware is known for its luxurious designs and Mirza was the perfect face as it reflects her style.

Siyaram

We all have grown up hearing “Coming home to Siyaram”. And Ex Miss Asia Pacific, Dia Mirza was also seen with tennis legend Boris Becker in one of the TV commercials of Siyaram Silk Mills. The entire concept of this ad was based on a romantic connection that acknowledges worldwide trends while remaining grounded in Indian roots.

Arun Vastra Bhandar

Arun Vastra Bhandar Pvt. Ltd is a women’s clothing store with multiple varieties of Indian wear. Dia Mirza endorsed their wedding collection. She talked about “Enjoy the Luxury of Being You! with Arun Vastra Bhandar Pvt. Ltd”.

Kama Ayurveda 

Kama Ayurveda is an Indian Ayurvedic beauty brand that offers a wide range of skincare, haircare, and body care products. In this commercial Dia Mirza is promoting the Kumkumadi Serum of Kama Ayurveda. She seemed to share a conscious effort to nurture and care for her skin. And then she shares the secret to radiant and rejuvenated skin is the miraculous beauty serum by Kama Ayurveda.

Sparsh Masala 

India’s Authentic Spices Brand, Sparsh Masala appointed Dia Mirza as a brand ambassador a year back. In this commercial, she is promoting Sparsh’s Premium range.

Obeetee Carpets

A few months back Obeetee, a handwoven rug company launched the ‘Add Life To Your Home’ campaign. And for that, the brand has collaborated with celebrated artists from different fields for the campaign. One of them was Dia Mirza. Obeetee is a beautiful collage of wonderful moments like gaiety and calm, serene and reflective, occasions and warm get-togethers all in all like Dia Mirza.

HK Vitals 

Brand HK Vitals, a D2C seller of vitamin and mineral supplements (VMS), is aiming to convey the idea that maintaining a stress-free and healthy lifestyle is now a top priority. And for that, they launched their first campaign “Happy You” with Dia Mirza and Shweta Tripathi Sharma with the message ”Happy Skin, Happy You”. Dia Mirza is a happy person and follows a healthy lifestyle, hence she is perfect for the campaign. Because the campaign accentuates the relationship between internal happiness and confidence in healthy skin and how they essentially reflect each other.

BECO 

In 2021, Beco, an eco-friendly D2C home, kitchen & personal care brand, announced DIA Mirza as the new face. She was featured in an ad campaign where she promoted the latest range of home care and cleaning products of Beco. And being an environmental conservationist, she is ideal for this brand.

Lotus Organics+

In 2021, on Earth day Actress Dia Mirza joined the brand Lotus Organics+ for the promotion of the skincare and haircare range. She herself loves to live organic and she is personally committed to sustainable living and aims to live a no-plastic lifestyle. Hence she is the ideal spokesperson for the brand.

Shumee Toys

Recently, Dia Mirza joined Shumee, a manufacturer of wooden toys as a strategic investor and brand ambassador.

Dia Mirza commented, “As a mom, I am constantly looking for products that ensure safety, are environmentally conscious, free from plastic, and are made from a mother’s perspective.”

“We seem to have taken the real fun out of children’s toys and have in turn flooded our homes with plastic, but with Shumee, what we have is pure joy with a promise of safety!” Mirza added. 

Dia Mirza is quite active on social media platforms as well. She has 5.2M followers on her Instagram handle. Hope to see this beautiful lady in furthermore commercials.

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