Pottery Barn, a global home furnishings brand in San Francisco, announced a partnership with Bollywood icon, entrepreneur, and philanthropist Deepika Padukone for international expansion on Friday 9th December 2022. She will also join the high-end home furnishings outlet to co-create a collection.
It is a premier specialty brand of casual, comfortable, and fashionable home furnishings and is part of the Williams-Sonoma, Inc. Company group. The primary product categories include furniture, bedding, bath, rugs, window coverings, tables, lighting, and decorative items.
Chief design officer of Pottery Barn, Monica Bhargava stated, “Deepika’s passion for home design and timeless sense of style resonates with Pottery Barn fans worldwide and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn’s coveted designs infused with Deepika’s signature style into their own homes.”
This collaboration adds to the actor’s growing list of global endorsements. In May, French luxury brand Louis Vuitton appointed Deepika Padukone as the latest ‘House Ambassador’. The actor is also the global brand ambassador for the clothing company Levi’s.
“I’ve always been fascinated with spaces and my passion for interior design is no secret!” said Deepika Padukone. “I am therefore thrilled to be collaborating with Pottery Barn and look forward to creating timeless pieces together!” she added.
Pottery Barn isn’t the first multinational company to set its paws on India. IKEA, the Swedish furniture giant, entered India in 2018 and has five locations in Mumbai, Bangalore, and Hyderabad. In 2021, West Elm, established in Brooklyn, opened its first store in Mumbai (India), in association with Reliance Stores. Interestingly, Williams-Sonoma owns both West Elm and Pottery Barn.
The US chain operates company-owned stores in the United States, Canada, Australia, the Philippines, and South Korea, as well as unaffiliated franchisee outlets all across the Middle East.
