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A Birthday Tribute to Deepika Padukone: Revisiting Her Most Memorable Brand Endorsements

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“Happy Birthday to you, Happy Birthday to you, Happy Birthday Deepika Padukone, Happy Birthday to you!”

As we sing this song, we celebrate the birthday of one of the most successful, inspiring, glamorous actresses of Bollywood and our ‘Dimple Queen’ – Deepika Padukone. She has been ruling the box office as well as our hearts with her powerful performances, bold attitude, and fashionista looks.

Apart from her acting career, Deepika Padukone has also made her mark in the world of brand endorsements. She has been associated with some of the leading brands in India, ranging from apparel to health and lifestyle products. Her strong presence in the advertising world has made her one of the most sought-after celebrities in the industry.

To celebrate her birthday, let us have a look at some of her most memorable brand endorsements and appreciate her for her amazing work.

Close-up (2004)

One of Deepika’s earliest brand endorsements was for the popular toothpaste brand, Close Up, in 2004. This was Deepika’s first brand endorsement. The ad featured Deepika singing and dancing to the catchy slogan, “Kya aap Close Up karte hain?” which translates to “Do you use Close Up?” This ad was widely popular and helped to boost the brand’s sales in India.

Tissot (2007)

Deepika became the brand ambassador for Tissot, a luxury Swiss watch brand in 2007. She appeared in a series of ads showcasing the brand’s elegant timepieces. The ads featured Deepika in elegant attire, with the watches as the centerpiece of the campaign. Deepika Padukone is an excellent fit for the brand Tissot because of her strong public profile, her modern style, and her commitment to excellence in all of her endeavors.

Nescafe (2011)

Nescafe is a coffee brand of Nestle. Nestle India made Bollywood actress, Deepika Padukone the brand ambassador for the coffee brand Nescafé in 2011. The ads featured Deepika in a cozy setting, enjoying a cup of Nescafe while listening to songs with singer Shankar Mahadevan and friends.

Lux (2015)

Deepika endorsed Lux, a popular soap brand, and appeared in a series of ads promoting the brand’s products. Deepika Padukone is the perfect face for the brand Lux because she radiates elegance and sophistication. Additionally, her classic beauty, poise and grace embody the values of the brand. Her powerful presence and influence in the entertainment industry makes her an ideal ambassador for Lux. Moreover, Deepika is a fashion icon with a strong sense of style, which makes her the perfect choice to represent the brand.

The same year, she also became the brand ambassador for Gillette Venus, a line of women’s razors, and appeared in a campaign for the brand.

Vistara (2016)

Deepika became the brand ambassador for Vistara, an Indian airline company. Vistara stands for making travel experiences more enjoyable, comfortable and hassle-free, and Deepika has a very positive, upbeat attitude that fits with the brand. Additionally, Deepika is someone who is passionate about flying and has a great sense of responsibility, which makes her the ideal ambassador for the airline.

She appeared in the ad promoting the brand’s services and was praised for her grace and poise in the commercials. The ad featured Deepika traveling in style with Vistara, highlighting the company’s luxurious amenities and services.

Tanishq (2017)

In 2017, Deepika endorsed a number of brands, including L’Oreal Paris, Asian Paints Royal Atmos, Goibibo, Kellogg’s Special K, and Coca-Cola. She also became the face of Tanishq, a famous jewelry brand, and appeared in a campaign for the brand. 

Tanishq roped Deepika Padukone because of her strong connection with the Indian culture, her global appeal, and her timeless beauty. Deepika is an Indian actress and model who has achieved success both in India and abroad. She has a strong connection to Indian culture and values, which makes her a perfect fit for the brand.

Nestle (2018)

In 2018, Deepika endorsed a number of brands, including Tetley Green Tea, Axis Bank, Jaquar, Oppo, and Nestle Fruita Vitals. Deepika was featured in an ad film for Nestle Fruita Vitals, whereby the tagline of the campaign said ‘The New Shape of Positivity with Deepika!!, that also trended on various social media platforms.

Britannia (2019)

Further in 2019, Deepika became the brand ambassador for Lloyd, a famous home appliance brand, and Britannia. Britannia is established in 1892 and is one of India’s oldest existing companies and is best known for its biscuit products. The ads of Britannia, especially the one with Deepika conveying a message: ‘Khushiyon Ki Zidd Karo’ have been resonating with us since 2015.

Chopard & Adidas (2021)

Deepika also endorsed Levi’s, and Adidas in 2021. Being a fitness enthusiast and a badminton lover, she was the perfect face. 

In the same year, she also became the brand ambassador for Oppo and The Swiss watches and jewellery company, Chopard. She promoted the Chopard’s Happy Diamonds collection.  Deepika Padukone is an ideal face for Chopard as she embodies the brand’s core values of elegance, sophistication, and timelessness. 

Cartier & Louis Vuitton (2022)

Deepika Padukone is a well-known Indian film actress and model who has been a brand ambassador for Cartier for some time. In fact, she has been seen wearing pieces from the Cartier collection on many occasions, including at the Cannes Film Festival, where she wore a stunning Cartier necklace and earrings on the red carpet.

The partnership between Cartier and Padukone has helped to further elevate the brand’s status as a leader in the luxury jewelry market and has also brought more attention to Padukone’s fashion sense and style.

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Louis Vuitton is a luxury fashion brand that is known for its high-quality handbags, luggage, and accessories. And, on 11th May 2022, Deepika Padukone was named the House Brand Ambassador for Louis Vuitton, making her the first Indian face in the French luxury brand’s history. The campaign includes Padukone alongside other international actresses Emma Stone and Zhou Dongyu. 

For its new “Dauphine campaign”, Louis Vuitton has highlighted its appreciation for India, China, and the US by featuring a female star from each nation.

Along with Cartier & Louis Vuitton, she partnered with Pottery Barn too.

Deepika Padukone’s own brand – 82ºE (2022)

On 10 November 2022, Deepika Padukone launched her own beauty brand called 82ºE. It offers a range of skincare products. The brand aims to provide high-quality products that are inspired by nature and are made with natural ingredients.

Padukone has been actively involved in the development of the brand, working closely with a team of experts to create products that meet the needs of her customers. The launch of 82ºE has been met with much excitement, as Padukone is a major celebrity in India and has a large following.

In addition to being an actress and model, Padukone is now also a beauty entrepreneur. With the launch of 82ºE, she is expanding her brand and entering a new industry. It will be interesting to see how the brand performs in the competitive world of beauty and whether it is able to establish a strong presence in the market.

Overall, Deepika Padukone is one of the most successful female actors in India and has continued to set new records in the entertainment industry. She has also been a successful brand ambassador for several brands. On her birthday, we celebrate Deepika Padukone and all that she has achieved. As she says in her song from the movie ‘Cocktail’ “Tum Hi Ho Bandhu, Sakha Tum Hi”.

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