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HomeInfluencer MarketingStar of the MonthFrom Fitness to Fashion: Hrithik Roshan's Diverse Endorsement Portfolio

From Fitness to Fashion: Hrithik Roshan’s Diverse Endorsement Portfolio

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Happy birthday to the one and only Hrithik Roshan! Today, we want to celebrate the diverse endorsement portfolio of this Bollywood superstar. From fitness to fashion, beverages to tech, Hrithik has proven time and again that he is not just a talented actor but also a successful brand ambassador.

Hrithik first rose to fame with his breakout role in the blockbuster film “Kaho Naa… Pyaar Hai.” Since then, he has gone on to star in numerous hit movies such as “Krrish,” “Zindagi Na Milegi Dobara,” and “War.” His mesmerizing dance moves and handsome good looks have made him a fan favorite, and he has won numerous awards for his performances.

But Hrithik’s career extends far beyond the silver screen. He has also made a name for himself as a brand ambassador for a variety of products and companies. Let’s take a closer look at some of the diverse endorsement deals that have helped solidify Hrithik’s status as a multifaceted and successful entertainer.

Fitness

Hrithik Roshan, the Bollywood heartthrob known for his chiseled physique and impressive dance moves, has made a name for himself not only in the entertainment industry but also in the world of fitness.

One of Hrithik’s most notable fitness ventures is HRX, a celebrity-based brand that focuses on sports and active lifestyle products. Founded in 2013, HRX offers a wide range of fitness, sports, and training apparel, footwear, and accessories. In 2016, the company became a subsidiary of Myntra, a popular online fashion retailer in India. HRX has also branched out into the audio space, with a range of headphones, headsets, wireless neckbands, earbuds, and portable speakers that are available on Flipkart.

In addition to HRX, Hrithik has also teamed up with Cure.fit, one of the most popular fitness and healthcare companies in India. Cure.fit offers services for physical and mental well-being across four flagship sectors: cult.fit, eat.fit, mind.fit, and care.fit.  

Hrithik’s endorsement portfolio doesn’t just stop at fitness. He has also lent his name and face to Flamingo Health, a healthcare company that specializes in orthopedic soft goods, mobility, wound care, and other healthcare products. As the brand ambassador for Flamingo, Hrithik has appeared in campaigns promoting the company’s pain management solutions, such as heat belts, kneecaps, lumbar sacro belts, and anklets. Flamingo’s products are sold in 47 countries around the world.

Fashion

Hrithik Roshan is also known for his good looks and impressive build. But did you know that he’s also made a name for himself in the world of fashion? As a brand ambassador for several men’s apparel brands in India, Roshan has endorsed some of the top names in the industry.

One such brand is John Players, a men’s apparel company launched in 2002 that offers a range of clothing including shirts, trousers, cargos, T-shirts, denims, outerwear, and accessories. Known for its trendy and affordable styles, John Players is a popular choice among young people and is available in over 1500 multi-brand outlets across India. Roshan has been a brand ambassador for John Players since 2005, and has praised the brand for its vibrant colors, playful styling, and comfortable fits.

Another fashion brand that Hrithik has endorsed is Arrow, a menswear company owned by Arvind Fashions Limited. With a legacy dating back more than 167 years, Arrow is a trusted and established brand in the Indian apparel market, with over 250 exclusive brand stores and 500 shop-in-shop counters across the country. Roshan became a brand ambassador for Arrow in 2020 and has appeared in the brand’s “On Top of the World” campaign. The actor has stated that he considers style to be an extension of one’s personality and that suiting up with Arrow adds a touch of the brand’s ethos to his appearance.

In addition to these fashion brands, Roshan has also endorsed Donear Industries Ltd, a textile company with over 40 years of experience in the industry. Based in Mumbai, Donear Industries offers a wide variety of fabrics for suiting and shirting, including Poly Viscose, Cotton, Poly Wool, and Terry Wool. The company is available in over 200 stores across India and exports its fabrics to over 30 countries. Roshan has expressed his happiness at being associated with Donear Industries, citing the brand’s strong image and high-quality products as reasons for his endorsement.

Furthermore, Hrithik Roshan collaborated with Myntra in 2021 and was the perfect face for the campaign. His appeal and strong influence transcend age, geography, and gender, making him a relatable and beloved figure to millions of fans.

Foods &  Beverages

Hrithik Roshan has also earned a reputation as a food and beverage endorser, having been associated with multiple brands. 

Hrithik Roshan has been associated with Mountain Dew as the face of the brand for a few years. He has been featured in numerous ad campaigns, including the iconic “Darr Ke Aage Jeet Hai” campaign, which encourages people to overcome their fears in order to achieve great success. The campaign features the actor performing grand and larger-than-life action stunts which have become synonymous with the brand.

Coca-Cola is also among the beverage collaborations of Hrithik Roshan. There are several advertisements that featured Hrithik and aired across the nation.

Here is the first coca-cola ad of Hrithik Roshan.

Hrithik Roshan has also endorsed the Italian confectionery brand Ferrero Rocher. In a festive ad released ahead of Christmas, the actor spoke about his family’s love for the holiday and their unique ways of celebrating it with gifts. The ad was meant to establish Ferrero Rocher as a perfect gift for loved ones.

Hrithik’s association with Zomato was fraught with controversies, especially the brand’s “Mann Kiya” campaign. The ad where he orders a thali from “Mahakal” drew ire from the priests of the Mahakal temple. The TVC was then remade with any references to the deity removed. Despite the controversies, the ad is quite on-brand for Zomato‘s quirky style and Hrithik delivers a subtle yet hilarious performance.

Hrithik’s most memorable association last year has been with Burger King. He was a part of the brand’s “ambush marketing” campaign to promote the Rs 50 Stunner Menu. The brand released 20-second Instagram ads where Hrithik is seen stepping out of his vanity van, posing for the paps. Behind him, two men strategically held up a huge Burger King board slyly, taking it down the second the actor turned around. The clip looked so realistic, that unsuspecting netizens criticized the brand for seemingly taking advantage of the star. But later it was revealed that Hrithik was in the know and it was just business as usual for the two parties. There was also a mock acknowledgment by the brand, justifying why it had to resort to “jugaad.”

Bisk Farm, from the house of SAJ Food, also roped in Bollywood superstar Hrithik Roshan as their brand ambassador for the Googly range of biscuits. In December 2022, the brand released an advertisement showcasing Hrithik’s signature dance moves. The #GooglyTwister campaign was also launched, encouraging social media users to recreate the “Googly Twister” move with Hrithik. With Hrithik on board, Bisk Farm promises to bring its customers a delightful, fun and exciting experience.

Tech & Gaming

When it comes to tech & gaming Hrithik Roshan has footprinted his steps here too. The most notable collaborations are Zebronics, Reliance Mobile, Garena Free Fire, and RummyCircle.

Zebronics is a home-based technology company that was started in 1997 and has a retail presence in more than 50,000 outlets. In 2017, the company made Hrithik Roshan its brand ambassador in order to further expand its customer reach. As the face of Zebronics, Hrithik has appeared in various campaigns and commercials for the company’s wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS and more.

Hrithik also partnered with Reliance Mobile. In one of the brand’s ads he was seen playing the flute and enticing a pack of digitally created mice – the irritants – to leap off a cliff, much like the fictional flutist. He promoted the telecom operator’s services such as STD, conditions, vouchers, no roaming, etc.

Garena Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garena. In 2020, Hrithik Roshan became the first-ever playable Indian character in the battle royale game as a part of their Be The Hero Campaign and will be known as Jai in the game.

RummyCircle, the online skill gaming platform, has also launched two TVCs featuring its brand ambassador and actor Hrithik Roshan. The latest ads are based on overcoming the challenges in life, much like the game of Rummy, in a unique, fun, and action-packed manner. Here’s the #RahoEkKadamAage campaign starring Hrithik.

That’s not all!!! Hrithik Roshan has also been with the brands like Paragon, Rado, Nirma, WhiteHat Jr, Plasto Pipes and Tanks, He Deodorants, Tata Tigor, Probus, and Simpolo.

Last but not least, he was also seen with the grooming brand Beardo to promote their products and encourage everyone to get their grooming game on point. The actor shared a video “Beardo Ek Brand Nahi, Ek Thappa Hai”, on his social media platforms in which he talks about the importance of looking and feeling your best. He urges his fans to take care of their skin, hair, and beard by using Beardo’s quality products.

In conclusion, Hrithik Roshan’s diverse endorsement portfolio is a testament to his versatile acting skills and his ability to connect with audiences across different industries. From promoting fitness and health products to fashion and lifestyle brands, Hrithik has successfully carved out a niche for himself as one of the most sought-after brand ambassadors in India.

With his stellar performances in movies like ‘Kaho Naa… Pyaar Hai’, ‘Koi Mil Gaya’, and ‘War’, Hrithik has cemented his place in the hearts of audiences worldwide. With his unwavering dedication and commitment, Hrithik continues to dominate the Indian film industry and inspire his fans with his dynamic performances.

Hrithik Roshan has a great career and endorsement portfolio, As he continues to win the hearts of audiences with his impressive performances, it is certain that he will continue to be one of the most successful actors in India and also one of the most bankable stars in terms of endorsements. He is a true inspiration for many!

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