Ever imagined casually selling your clothes on Instagram with a simple “So beautiful, so elegant, looking like a wow”? Next thing you know, the entire internet turns it into a meme overnight, and bam! You’re the Internet sensation everyone’s talking about. Well something same has happened with our “Looking Like Wow” Jasmeen Kaur.
Who is “Looking Like WOW’ fame Jasmeen Kaur ?
Meet Jasmeen Kaur, the sensation behind “Looking Like WOW.” She owns a women’s clothing store on Fateh Nagar Jail Road in New Delhi, specializing in traditional wear for larger sizes, ranging from XL to 6XL. Kaur promotes her store through reels, where she introduces new collections with her trademark phrase, “just looking like a wow.” Not just limited to fashion, she playfully names colors, such as “ladoo peela” for a shade of yellow, showcasing her unique style.
The “Just Looking Like a Wow” craze took off when a video featuring Jasmeen Kaur energetically selling salwar suits on Instagram went viral. In the video, she enthusiastically repeats the phrase, creating a meme that captures her infectious excitement and charm. Explore the colorful world of Jasmeen Kaur’s fashion and the unexpected internet fame that followed.
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How did “Looking Like a Wow” become a trend?
The wildfire of “So elegant, so beautiful, looking like a wow” didn’t just spark a trend—it ignited a cultural phenomenon. What began as a quirky phrase in the digital realm quickly transformed into a viral sensation. The internet buzzed with countless reels, each echoing the infectious charm of Jasmeen Kaur’s signature expression.
Bollywood’s glitterati couldn’t resist the allure of the trend. Deepika Padukone’s Instagram video catapulted the phrase to new heights, drawing accolades from industry heavyweights like Ranveer Singh and Karan Johar. The trend transcended borders when international model Ashley Graham joined the chorus at the Jio World Plaza event, adding a touch of glamour to the global craze.
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The creative realm embraced the phenomenon, with music producer Yashraj Mukhate crafting a remix that found its way into Sanya Malhotra’s Instagram reel. Even power couple Nick Jonas and Priyanka Chopra couldn’t escape the charm, with Nick playfully captioning a photo of Priyanka in a green saree with the familiar refrain.
Not confined to the realm of entertainment, the trend infiltrated the world of sports as well, with cricketer K L Rahul joining in with a spirited comment on his wife’s post. What started as a catchy expression had evolved into a cultural touchstone, uniting people from different walks of life in a shared celebration of style and enthusiasm. “Looking like wow” had truly become more than a phrase—it was a global declaration of joy and appreciation.
Celebs who participated in this trend “Looking Like a Wow”
1. Deepika Padukone
2. Ranveer Singh
3. Yashraj Mukhate
4. Sanya Malhotra
5. Nick Jonas
6. Ashley Graham
7. Karan Johar
Jasmeen Kaur : A Collab Queen
After ‘Looking Like Wow’ went viral, she’s teaming up with influencers, brands, and even radio jockeys. Celeb status unlocked, have a look
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1. Collab with Yippee
When Delhi-based entrepreneur Jasmeen Kaur rocked a “laddoo peela” salwar suit and exclaimed “‘So beautiful, so elegant, just looking like a wow” on Instagram, she and her catchphrase took the internet by storm. Known for her quirky style and unique color descriptions, Kaur has now marked her first brand collaboration with Sunfeast Yippee Noodles for their ‘Wow’ Masala range. The collaboration cleverly capitalizes on the shared “wow” factor, seamlessly blending Sunfeast’s and Kaur’s distinct brands. In the heart of her clothing store, Kaur showcases the brand, adding a playful twist to her renowned dialogue. The collaboration, featuring a fashion maven endorsing a snack, finds its relevance in the ‘Wow’ product line.
2. Collab with Influencers
3. Featuring in BBC
4. Interviews
5. Collab with Rjs
6. Featuring at Hindustan Times
How to set a trend like “Looking like a Wow” ?
Setting a trend, much like “Looking like a Wow,” is often unpredictable. There’s no rulebook for it. You never know what random thing might go insanely viral, turning you into a star overnight. The key is consistency. Just like Jasmeen, who had been doing live sessions for three years with phrases like “ladoo peela color,” “mouse color,” , it was her persistent efforts that eventually paid off unexpectedly. So, if you’re aiming for internet sensation status, stay consistent and keep delivering content that’s “Looking like a Wow”
