Thomas Cook (India), a leader in omnichannel foreign exchange services, has announced Bollywood star Kartik Aaryan as its brand ambassador. This partnership is set to promote the company’s latest offering—the Borderless Travel Card—a multi-currency prepaid card designed to simplify international travel.
Kartik Aaryan: The Perfect Fit for Young India
Kartik Aaryan, known for his widespread appeal among millennials and Gen Z audiences, is the ideal choice to represent India’s modern traveler. His aspirational yet relatable persona aligns with the evolving travel habits of young Indians who seek hassle-free and secure payment solutions while traveling abroad.
Addressing Forex Challenges with the Borderless Travel Card
The campaign featuring Kartik Aaryan highlights the common forex-related struggles faced by travelers. The film presents a lighthearted conversation between two friends planning a vacation. While one juggles multiple debit and credit cards, lounge access cards, international SIM cards, and cash, Kartik effortlessly showcases the Borderless Travel Card as his all-in-one solution.
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Key Features of the Borderless Travel Card
The Thomas Cook Borderless Travel Card is packed with features designed to enhance international travel experiences:
- Multi-Currency Support: Load and transact in multiple foreign currencies.
- Worldwide Acceptance: Use it across millions of merchant outlets and ATMs globally.
- Secure & Convenient: Advanced security features and seamless transactions.
- Exclusive Travel Benefits: Complimentary lounge access and exclusive travel offers.
Multi-Platform Campaign for Maximum Engagement
To ensure widespread reach, the campaign will be promoted across digital platforms, CTV (Connected TV), and social media. The strategic marketing approach is aimed at capturing the attention of Young India, a rapidly growing segment in international travel.
Industry Insights & Expert Opinions
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited, emphasized the company’s focus on prepaid cards, citing significant growth in demand. He stated, “We are bullish on our prepaid card business and have strategically partnered with Kartik Aaryan to connect with Young India.”
Kartik Aaryan himself expressed enthusiasm about the collaboration, stating, “As an avid traveler, I have faced forex challenges firsthand. The Borderless Travel Card is a game-changer for India’s travel-hungry youth.”
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Conclusion: Thomas Cook India X Kartik Aaryan
With the introduction of the Borderless Travel Card, Thomas Cook India aims to revolutionize international travel for Indian consumers. By partnering with Kartik Aaryan, the company is targeting young, aspirational travelers who seek a seamless, secure, and efficient payment solution. The campaign is expected to drive strong adoption and establish the Borderless Travel Card as a must-have for globetrotters.
