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Bhumi Pednekar Appointed As The Brand Ambassador for Mensa Brands’ Ishin 

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Mensa Brands’ Ishin has introduced actor Bhumi Pednekar as the brand ambassador for its latest collection, ‘Rumi’. With her embodiment of the collection’s essence, Pednekar perfectly encapsulates the values of grace and charm that deeply connect with every woman, making her an impeccable choice.

Bhumi Pednekar Appointed As The Brand Ambassador for Mensa Brands' Ishin 
Source: Bhumi X Mensa

Mensa Brands’ Ishin, a modern ethnic wear label, is set to unveil its line named ‘Rumi’. This fresh collection seamlessly blends traditional Indian elements with contemporary aesthetics, striking a chord with today’s women. Renowned Bollywood actress Bhumi Pednekar comes on board as the official brand ambassador for Ishin.

Also Read: EcoSoul Announces Bhumi Pednekar As Brand Ambassador And Investor

What Is Mensa Brands’ Ishin ?

Mensa Brands’ Ishin, established in 2012 as a saree enterprise, identified the demand for reasonably-priced, top-notch Indian ethnic attire that aligns with the contemporary style preferences of modern Indian women. Originally focusing on sarees, the brand evolved to meet the clothing requirements of women throughout the nation. Following its acquisition by Mensa Brands in 2019, Ishin significantly extended its reach through prominent platforms including Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa. This expansion enabled Ishin to provide a comprehensive wardrobe solution in the realm of Indo-western fashion.

Bhumi Pednekar Brand Ambassador of Mensa Brands’ Ishin: A collaboration of class and elegance

Bhumi Pednekar, the esteemed Brand Ambassador of Mensa Brands’ Ishin, stands as the epitome of class and elegance. This collaboration is a harmonious merger of her innate grace and the brand’s essence. Pednekar seamlessly embodies the very core of the new collection, embodying the values of sophistication and charisma that deeply resonate with every woman. This alignment makes her the ultimate and impeccable choice to represent Ishin’s vision.

Mensa Brands’ Ishin, a contemporary ethnic wear label originally focused on sarees, has evolved to meet the demand for high-quality yet affordable Indian ethnic wear that resonates with the modern Indian woman. Recently unveiling its latest collection, ‘Rumi,’ Ishin has welcomed Bollywood actress Bhumi Pednekar as its brand ambassador. This collaboration encapsulates the fusion of traditional and modern, with Bhumi embodying the collection’s elegance and charm.

Also Read: Jahnvi Kapoor: A Brand Ambassador of Lyra

The Rumi Collection by Ishin presents a thoughtfully curated range of ethnic wear that seamlessly blends traditional Indian elements with modern aesthetics. Bhumi Pednekar’s association with Ishin adds a touch of charisma to the brand’s identity, reflecting the contemporary Indian woman’s spirit through versatile designs. The collection not only empowers women but also ensures exquisite fashion is accessible to all, epitomizing Ishin’s commitment to affordable elegance.

Ishin laucnhing latest collection — ‘Rumi’

Unveiling its captivating ‘Rumi’ collection, Ishin introduces an intricately curated array of ethnic wear designed exclusively for today’s Indian women. This enchanting compilation features a meticulously selected range of premium ethnic wear, strategically crafted to empower the modern Indian woman.

‘Rumi’ masterfully harmonizes traditional Indian elements with contemporary aesthetics, resonating profoundly with the inclinations of the contemporary woman. Ishin’s conscientiously crafted collection is not only an embodiment of elegance but is also reasonably priced, ensuring that the allure of exquisite designs is within reach for everyone.

What Do Experts Have To Say About This Collab ?

Bhumi Pednekar Appointed As The Brand Ambassador for Mensa Brands' Ishin 
Ananth Narayanan

Commenting on the association, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”

Bhumi Pednekar added, “Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection reflects the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation.”

Bhumi Pednekar Appointed As The Brand Ambassador for Mensa Brands' Ishin 
Bhumi Pednekar


In the grand tapestry of fashion, Mensa Brands’ Ishin has woven a vibrant thread with their latest collection, ‘Rumi’. This collection isn’t just clothing; it’s a story, a fusion of tradition and modern flair tailor-made for the contemporary Indian woman. The unveiling of ‘Rumi’ isn’t just a fashion event; it’s a fashion fiesta, where every piece whispers empowerment and style in the same breath.

But wait, the plot thickens! Enter the spotlight-stealer, Bhumi Pednekar, the style alchemist chosen to sprinkle her charm as Ishin’s brand ambassador. Think of her as the secret ingredient that takes ‘Rumi’ from fashionable to fabulously irresistible.

And here’s the punchline: after its 2019 makeover by Mensa Brands, Ishin went all out, conquering platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa – because why settle for one stage when you can dance across them all? So, whether you’re a fashion fanatic or just someone who wants to rock their ethnic wear with a dash of modern flair, Ishin’s got your back, or should we say, your wardrobe.

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