MasterChow, an indigenous Indian brand specializing in Asian ready-to-cook essentials, reveals its alliance with celebrity chef Ranveer Brar as its brand ambassador. This strategic partnership aims to establish MasterChow as the ultimate choice for authentic Chinese cuisine, highlighting credibility, trustworthiness, and dependability.
MasterChow appoints Ranveer Brar as the Brand Ambassador
MasterChow, the indigenous Indian brand specializing in ready-to-cook Asian essentials, reveals its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to establish MasterChow as the premier destination for authentic “Asli Chinese” cuisine, highlighting credibility, trust, and reliability.
Reasoning Behind the Partnership
MasterChow’s decision to enlist Ranveer Brar stems from a mutual dedication to authenticity and excellence. With the tagline “Asli Chinese,” this alliance resonates with the chef’s culinary prowess and dedication to genuine flavors. By aligning with Brar’s culinary philosophy, MasterChow aims to solidify its position as a trusted source of authentic Chinese cuisine in the market.
Impact of Chef Brar’s Involvement
Chef Brar’s influence and renown in the culinary world are poised to significantly elevate MasterChow’s brand presence. By leveraging his credibility and expertise, MasterChow seeks to differentiate itself in the competitive packaged food market, particularly within the Asian cuisine sector. Through this collaboration, the brand aims to forge deeper connections with consumers who prioritize authenticity and quality in their dining experiences.
Long-term Goals and Strategy
The partnership between MasterChow and Ranveer Brar represents a commitment to long-term success, with a focus on raising awareness and establishing MasterChow as the foremost brand for ASLI Chinese cuisine. Over the next six to eight months, the campaign will prioritize building credibility, trust, and relatability among consumers, aiming to create a lasting legacy brand for generations to come.
Campaign Execution
Studio Fry has played a pivotal role in shaping and executing the creative and production aspects of the campaign, ensuring a unified and impactful brand message across all channels. The campaign will commence digitally, primarily through social media platforms, with potential expansion to other channels such as OTT platforms later in the year. Additionally, the company has curated engaging pre-launch content for ‘MasterChow Loyalists’ on Instagram, intensifying excitement surrounding the collaboration between Chef Ranveer Brar and MasterChow.
Availability of Products
MasterChow’s range of Chinese delicacies can be found on the brand’s official website, Blinkit, Zepto, Instamart, and Amazon.
What do experts have to say about this collab?
Upon partnering with MasterChow, Chef Ranveer Brar expressed, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavors to households across India.”
The Founder of MasterChow, Vidur Kataria, also stated, “Ranveer Brar epitomises everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionise the way people experience Chinese food at home.”
Conclusion
In conclusion, the partnership between MasterChow and celebrity chef Ranveer Brar marks a significant milestone in the brand’s journey towards establishing itself as the ultimate destination for authentic “Asli Chinese” cuisine. With a shared commitment to authenticity, quality, and genuine flavors, this strategic collaboration aims to resonate with consumers who value credibility and trust in their culinary experiences. As the campaign unfolds over the coming months, supported by Studio Fry’s creative expertise, MasterChow endeavors to not only differentiate itself in the competitive packaged food market but also to forge lasting connections with consumers who seek genuine and flavorful dining options. Through this partnership, MasterChow aspires to create a legacy brand that endures for generations, fueled by the passion and expertise of Chef Ranveer Brar and the brand’s dedication to delivering the true essence of Chinese cuisine.
