Explosive Whey, a newcomer in the fitness and nutrition sector, is poised to transform Sports Nutrition with its top-tier offerings. Backed and endorsed by the revered Mahendra Singh Dhoni, the brand is tailored to cater to the changing demands of fitness enthusiasts, athletes, and health-conscious individuals. Founded by Indian Cricketer Kedar Jadhav, Mandar Bhandari (also serving as CEO), and Rishikesh Hande, Explosive Whey aims to redefine standards in the industry.
Dhoni as the brand ambassador for Explosive Whey
Explosive Whey, a recent entrant in the fitness and nutrition domain, aims to revolutionize Sports Nutrition with its premium offerings. Endorsed and financially supported by the esteemed Mahendra Singh Dhoni, the brand is meticulously designed to cater to the evolving requirements of fitness enthusiasts, athletes, and health-conscious individuals. Founded by Indian Cricketer Kedar Jadhav, Mandar Bhandari (also serving as CEO), and Rishikesh Hande, Explosive Whey embodies a fusion of expertise and vision.
Brand Identity:
The name “Explosive” encapsulates the essence of velocity and robustness. Illustrated by a lion in the logo, symbolizing strength and leadership, the brand epitomizes the mantra “Rule with Strength.” Recognized with the Informed Sports certification, a hallmark of trust among professional athletes and World Anti-Doping Agency (WADA), Explosive Whey subjects every batch to rigorous testing for banned substances, ensuring compliance with doping regulations.
Mission and Vision:
Motivated by a commitment to bridge existing gaps, Explosive Whey emerged as a homegrown solution meeting global standards. As stated by Kedar Jadhav, “Explosive Whey transcends mere supplementation; it’s a testament to our unwavering dedication to assist athletes in achieving their fitness aspirations. Our journey is intertwined with Mahi Bhai, who transitions from a consumer to a stakeholder, mentor, and now, a brand endorser.”
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Clientele:
Explosive Whey has garnered patronage from esteemed athletes across diverse sporting platforms, including the Indian Premier League, Indian National Cricket Team, Pro Kabaddi Teams, South Africa Premier League, and International League T20. It caters to athletes spanning various disciplines such as cricket, tennis, badminton, kabaddi, and football, among others.
Product Line:
The product range encompasses the Athlete Series Whey Protein and Elite Series Whey Protein, supplemented by other sports-centric supplements featuring premium ingredients of the utmost quality. Noteworthy is MS Dhoni preference for the Coffee flavor from the Athlete Series, adding a personal touch to the brand’s offerings.
What do experts have to say about this campaign?
Expressing his thoughts MS Dhoni said, “As an athlete focused on peak performance and fitness, I’m excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to provide athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”
“For over a year and a half, I’ve incorporated Explosive Whey into both my own regimen and those of my clients. The results have been fantastic – consistent absence of bloating alongside noticeable gains in muscle mass. And with Informed Sports Certification, athletes can be confident in the integrity and quality of this product. It’s simple: Every scoop counts, every rep matters. Choose Explosive Whey for your unstoppable progress,” adds Shankar Basu, former strength and conditioning coach, Indian National Cricket Team.
Mandar Bhandari (founder and CEO) mentioned,“The idea for Explosive Whey came about because there weren’t many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery. That’s why we started Explosive Whey: to provide a game-changing supplement designed especially for athletes. And now with Dhoni sir joining us we are thrilled to have him onboard as a proud owner and brand ambassador”
Speaking about the brand Vikas Hasija, who manages associations and equities for MSD, remarked, “Explosive Whey is a product which MSD sir uses himself, so it was an organic and strategic decision to invest in it. Certified with Informed Sports Standards, Explosive whey’s goal is to ensure athletes have access to superior resources of protein, hydration etc to help them achieve their best.”
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Conclusion
In conclusion, Explosive Whey stands as a beacon of innovation in the realm of fitness and nutrition, poised to revolutionize Sports Nutrition with its premium offerings. Endorsed by the esteemed Mahendra Singh Dhoni and crafted by the expertise of founders Kedar Jadhav, Mandar Bhandari, and Rishikesh Hande, the brand embodies a commitment to excellence. With a clientele spanning elite athletes across various sports leagues and a product line comprising top-tier supplements, Explosive Whey is not just a brand but a trusted partner in every athlete’s journey toward peak performance and optimal health.
