Drools, an Indian pet-food label, reveals the selection of actress Rakul Preet Singh as its brand ambassador. Rakul, known for her love for animals, has previously partnered with the brand, making her an ideal choice.
Rakul Preet as the brand Ambassador of Drools
Announcement
Drools, an Indian pet-food brand, has appointed actress Rakul Preet Singh as its brand ambassador. Rakul, known for her vocal affection for animals, has previously collaborated with the brand, making her a natural choice. This exciting partnership coincides with Mother’s Day, celebrating the special bond between pet moms and their furry companions.
Partnership Details
In this collaboration, Rakul Preet Singh will advocate for pet wellness, emphasizing proper pet nutrition and care. Drools aims to support pet moms by addressing their challenges and expressing profound gratitude for their love and dedication.
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Teaser Campaign and Hampers
To generate anticipation, Drools initiated a teaser campaign on Instagram, igniting speculation about the mystery ambassador. Furthermore, custom Drools hampers with embedded QR codes were distributed to pet moms nationwide. Scanning the code revealed a personalized audio message from Rakul herself.
Product Quality Assurance
Drools consistently strives to deliver top-quality nutrition and products for pets. Recognizing the significance of a healthy diet for pet growth, the brand’s in-house team of veterinarians and nutritionists formulate products that undergo rigorous quality checks to ensure superior quality food tailored to pets’ evolving needs.
What do experts have to say about this appointment?
Speaking about this association, Shashank Sinha, CEO and veterinarian, Drools said, “We are delighted to welcome Rakul to the Drools family. Her passion for animals, combined with her national appeal, makes her an ideal partner as we strive to create a more informed and empowered pet parent community in India. On this Mother’s Day, we celebrate the incredible bond between pet moms and their furry companions, and Rakul’s role will be instrumental in amplifying this message.”
Expressing her excitement about this campaign, Rakul Preet Singh said, “I’m incredibly happy to be associated with Drools again. Having always been a pet mom, I understand the importance of providing our furry family members with the right nutrition. Drools’ commitment to high-quality pet food resonates deeply with me, and I’m excited to work with them to empower pet parents and educate pet owners across the country.”
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Conclusion
In conclusion, Drools’ appointment of Rakul Preet Singh as brand ambassador marks a significant step towards promoting pet wellness and acknowledging the invaluable role of pet moms. With a focus on proper nutrition and care, this collaboration resonates with the ethos of Mother’s Day, celebrating the enduring bond between humans and their beloved pets. Through innovative teaser campaigns and personalized gestures, Drools reaffirms its commitment to providing high-quality nutrition tailored to pets’ evolving needs, reinforcing its position as a trusted name in the pet-food industry.
