Hapipola, a lifestyle accessory company, has appointed Harmanpreet Kaur, the captain of the Indian Women’s cricket team, as its new brand ambassador. With Kaur as their brand ambassador, Hapipola aims to tap into her popularity and influence among the youth, thereby enhancing the brand’s visibility and appeal. The association can help the brand to connect with a vast audience and establish a better rapport with the younger generation. This move is likely to be an ideal collaboration as it combines Kaur’s image as a young and influential sportsperson with Hapipola’s brand identity as a youthful and stylish technology company.
The brand’s objective is to resonate with the younger generation by offering products that match their fashion and technology needs. Hapipola’s product line includes a wide range of TWS (True Wireless Stereo) earbuds, smartwatches, Bluetooth audio devices, and mobile accessories. The brand’s emphasis on fusing technology with style is apparent in all of its product offerings, catering to the trendy and tech-savvy youth.
The brand said, “Harmanpreet Kaur is a perfect representation of Hapipola’s ethos, which fuses technology with style designed for today’s fashionable and tech-savvy youth.”
Prasanth Chordia, the founder and director of Hapipola, has shared his thoughts on this association, “We are delighted to onboard Harmanpreet Kaur as our brand ambassador. She is a multifaceted cricket player with vivacious passion and inspiring energy. Much like how she smashes the boundaries with her smart moves, her presence will help the brand soar to new heights. Together, we will #MoveSmartWithHapipola”
Kaur said, “It’s great to see how Hapipola has evolved in bringing new tech gadgets and convenient pocket devices which depict the dynamic lives of today’s generation. In addition to cricket, I enjoy listening to music that helps me focus even more on the game. I’m delighted to be a member of the Hapipola family.”
