JioMart, under Reliance Retail, is proud to announce Mahendra Singh Dhoni, the Indian cricket icon, as its brand ambassador. Furthermore, JioMart is all set to unveil its rebranded festive campaign, “JioUtsav: Celebrations Of India,” scheduled to launch on October 8, 2023.
Mahendra Singh Dhoni As The Brand Ambassador of JioMart
JioMart’s choice of Mahendra Singh Dhoni as its brand ambassador is a perfect fit. The upcoming “JioUtsav, Celebrations Of India” campaign revolves around Dhoni’s ability to provide the nation with numerous moments of celebration, despite not always being a part of them himself. In a captivating 45-second film, Dhoni will be seen embracing all aspects of joy, festivities, and special occasions with his loved ones.
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The campaign underscores JioMart’s cross-category expertise, celebrating the festive spirit, and highlighting the fantastic shopping deals and discounts available on the platform. Last year, JioMart adopted a comprehensive, cross-category approach, offering an extensive range of products across various segments. From electronics to fashion, beauty to home decor, JioMart has partnered with Reliance-owned brands like Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys, and more, enhancing the platform’s product selection.
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This strategic expansion aligns perfectly with JioMart’s vision of becoming India’s premier home-grown e-marketplace.
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What Do Experts Have To Say About Mahendra Singh Dhoni As The Brand Ambassador
Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail.”
Mahendra Singh Dhoni, said, “I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians.”
Conclusion
In conclusion, the collaboration between JioMart and Mahendra Singh Dhoni as its brand ambassador is a strategic move that resonates with the spirit of celebration and unity. The “JioUtsav, Celebrations Of India” campaign, featuring Dhoni, reflects his ability to bring joy to the nation and his commitment to cherishing moments of happiness and festivity with loved ones.
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JioMart’s expansive cross-category approach, which includes a wide array of products and partnerships with renowned Reliance-owned brands, underscores its ambition to become India’s leading home-grown e-marketplace.
With this exciting partnership and the upcoming campaign, JioMart is poised to continue its growth trajectory and provide customers with a diverse and enjoyable shopping experience. Mahendra Singh Dhoni’s association with JioMart adds a touch of authenticity and relatability, making it a win-win for both the brand and its customers.
