Tata CLIQ Palette, the innovative tech-enabled beauty destination, has joined forces with renowned actor and beauty enthusiast Kriti Sanon for their exciting #YourBeautyMatchmaker campaign. Conceptualized by Havas Worldwide India, this campaign underscores how the Tata CLIQ Palette app revolutionizes personalized beauty recommendations. Through a seamless blend of technology and beauty expertise, Tata CLIQ Palette is redefining the way individuals discover and shop for beauty products that align with their unique preferences and needs.
Tata CLIQ Palette: Personalized Beauty Experience
Tata CLIQ Palette, part of the esteemed Tata Group, is dedicated to creating a truly personalized beauty journey for each customer. By harnessing cutting-edge technology, the app delivers tailored product recommendations based on an individual’s specific hair and skin type, beauty goals, and more. With a vast array of authentic offerings from over 1000+ international and premium brands across categories like makeup, skincare, fragrances, haircare, bath and body, and men’s grooming, Tata CLIQ Palette becomes the go-to destination for all beauty enthusiasts.
#YourBeautyMatchmaker Campaign
The heart of the #YourBeautyMatchmaker campaign lies in a series of captivating films starring Kriti Sanon. Designed to introduce beauty enthusiasts to the revolutionary capabilities of the Tata CLIQ Palette, these films portray Kriti Sanon engaging in lively conversations with friends and family while exploring the app’s personalized beauty recommendations. Through playful banter, the campaign aims to spark conversations about fulfilling individual beauty goals and encouraging authenticity.
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Speaking about the campaign, Mitali Parekh Acharya, director of marketing at Tata CLiQ Palette, states, “Tata CLiQ Palette is a tech-enabled beauty destination that aims to bring a new approach to how people discover and shop for beauty, which is further reinforced by the #YourBeautyMatchmaker campaign.”
Commenting on the campaign, Anupama Ramaswamy, chief creative officer, Havas Worldwide India, says, “Everyone in the world of beauty is looking for the perfect match. Tata CLIQ Palette’s Unique Beauty ID technology allows you to flirt with all the possibilities that are tailor-made for you. We hope to create a conversation around personalisation in the beauty sector with Kriti Sanon’s interesting banter with friends and family discussing the wonderful app in the campaign.”
Kriti Sanon Is The Perfect Face For The #YourBeautyMatchmaker Campaign
Kriti Sanon’s association with Tata CLIQ Palette as its brand ambassador perfectly aligns with the brand’s youthful and playful personality. Through her engaging performances in the campaign films, Kriti Sanon captures the essence of the app’s mission to provide tailored beauty solutions. Her personal journey with Tata CLIQ Palette serves as an inspiration for others to embrace their unique beauty identities.
Speaking on the partnership with Tata CLIQ Palette, Sanon says, “I believe that beauty is born from our uniqueness and is a deeply personal journey. As I discover and experiment with my beauty goals with Tata CLiQ Palette, I also look forward to encouraging everyone to be authentic and get their beauty game on by expressing their individual identity”.
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Kriti Sanon becomes “Your Beauty Matchmaker”
With Kriti Sanon as its brand ambassador, Tata CLIQ Palette’s #YourBeautyMatchmaker campaign is not only introducing a revolutionary approach to beauty but also fostering conversations about authenticity and individual beauty goals. Through its innovative Beauty ID technology and vast collection of premium products, Tata CLIQ Palette is undoubtedly reshaping how individuals discover, explore, and shop for their beauty essentials. As technology meets personalization, Tata CLIQ Palette stands as a pioneer in the beauty sector, offering a tech-led approach that makes beauty shopping a truly enjoyable and fulfilling experience.
