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NPCI Ropes In Pankaj Tripathi As ‘UPI Safety Ambassador’

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In a significant move to enhance the awareness of digital payment safety in India, the National Payments Corporation of India (NPCI) has appointed renowned Bollywood actor Pankaj Tripathi as its ‘UPI Safety Ambassador.’ This announcement comes in the wake of ongoing discussions surrounding the safety and security of digital payment platforms, with a particular focus on the United Payments Interface (UPI).

NPCI X Pankaj Tripathi

The NPCI, in its commitment to fostering a secure digital payments environment, has teamed up with acclaimed actor Pankaj Tripathi to promote safety awareness. The partnership was unveiled through a video posted on the social media platform X (formerly known as Twitter), in which Tripathi outlined several initiatives taken by NPCI, such as UPI, RuPay, and IMPS, to make digital payments easy and secure. Additionally, Tripathi emphasized the wide reach of UPI payments, extending to cities, towns, and even remote villages in the farthest corners of the country.

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Key UPI safety tips to follow:

  1. Do not share UPI PIN with anyone
  2. Always verify the UPI ID of the person before making a payment
  3. Entering UPI PIN means money getting deducted from your account.
  4. Scanning QR is for making a payment, not for receiving money
  5. Enter UPI PIN on the UPI PIN page only
  6. Check SMS when money is deducted

Strictly follow the key UPI Safety Shield Tips

The Booming Digital Payment Ecosystem In India

India’s digital payment ecosystem has experienced substantial growth in recent years, driven by government initiatives, increased internet and smartphone usage, and the flourishing e-commerce industry. Private players contribute significantly to this expanding digital payment landscape by offering a diverse range of services.

According to NPCI, at the end of the calendar year 2022, the total transaction value of UPI reached ₹125.95 trillion, marking a remarkable 1.75-fold year-on-year increase. In FY 2021-22, the nation witnessed a staggering 8,840 crores of digital payment transactions, with 87.20% of current and savings accounts seeded with Aadhaar numbers and 81.05% with mobile numbers. By the close of the calendar year 2023, UPI’s total transaction volume stands at an impressive 83.75 billion.

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A Helping Hand for Users

In addition to promoting safety awareness, NPCI offers a dedicated support system for users facing transaction-related issues. The help section within the UPI app provides round-the-clock assistance from a team of experts, ensuring that users can quickly address any concerns or problems they encounter during UPI transactions.

Wrapping up: Pankaj Tripathi as ‘UPI Safety Ambassador’

In a time when digital payments have become an integral part of everyday life, the NPCI’s initiative, backed by Pankaj Tripathi’s advocacy for safe digital transactions, seeks to empower users with the knowledge and tools they need to navigate the digital payment landscape with confidence and security.

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