Fastrack Smart has teamed up with the dynamic Ranveer Singh, appointing him as their brand ambassador. This partnership marks the launch of Fastrack Smart’s inaugural brand campaign, centered around the empowering concept that today’s youth hold full control over their lives.
By leveraging Ranveer Singh‘s influential presence, Fastrack Smart aims to inspire and embolden young individuals to embrace their individuality, make confident choices, and seize the opportunities that come their way. The campaign showcases Fastrack Smart as a catalyst for self-expression and provides innovative solutions that cater to the dynamic lifestyles of the youth, reinforcing the message that they are the drivers of their destinies.
Ranveer Singh X Fastrack
Onboarding Ranveer Singh as the Brand Ambassador of Fastrack is set to create a dynamic synergy, combining the infectious energy and magnetic personality of Ranveer with the bold and youthful brand identity of Fastrack. With Ranveer’s charismatic presence, this partnership is destined to be a power pack, capturing the attention of the youth and inspiring them to break free from societal pressures.
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The campaign, conceptualized by Leo Burnett, introduces a thought-provoking film that challenges the constant societal pressure to conform. Featuring the symbolic ‘Indian Standard Time’ clock, which represents predetermined expectations surrounding major life milestones, the film encourages viewers to defy these norms. Ranveer Singh passionately urges individuals to embrace their true selves, emphasizing the campaign’s empowering message encapsulated in the tagline “Follow Yourself.”
The campaign not only advocates for individuality but also highlights Fastrack Smart’s commitment to empowering young Indian consumers. By offering cutting-edge smartwatches that seamlessly integrate with their lifestyle choices, Fastrack Smart becomes a catalyst for amplifying their self-assured spirit through technology. This collaboration sets the stage for a powerful campaign that celebrates personal freedom and encourages the youth to embrace their authentic selves.
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What Do Experts Have To Say About This Collaboration?
Ravi Kuppuraj, COO, Smart Wearables, Titan Company, said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign ‘follow yourself’ and align the aspirations of Fastrack Smart and its target audience. I feel it is a dynamic fusion of style, technology, and charisma, promising an exhilarating journey for fashion-forward Indian consumers embracing the future with flair.”
Vikram Pandey, national creative director, Leo Burnett India, said, “Indian society looks at the clock and doesn’t just see time, but also a ticking countdown to get things done by. From getting back home before 7pm to settling down before 26, there’s a ‘right time’ for everything. Fastrack Smart speaks for today’s generation by saying that your time is yours alone and there’s no need to follow society’s dictat when you can just follow yourself. Superstar Ranveer Singh has carved a place for himself by following his own heart and having him as the face of the campaign stepping up against the Indian Standard Timeline is a combination right on the dial.”
Conclusion
In a match made for the bold, Ranveer Singh joins forces with Fastrack for an electrifying brand campaign. With Leo Burnett’s creative prowess, the campaign challenges societal pressures with an ‘Indian Standard Time’ clock, as Ranveer encourages viewers to break free and “Follow Yourself.” Fastrack Smart’s cutting-edge smartwatches amplify the youth’s self-assured spirit, empowering them to embrace their authentic selves. Get ready to rock the world on your own terms, because this collab is all about celebrating individuality and rewriting the rules.
