Pepsi has recently made a major announcement, revealing that it has teamed up with the one and only Ranveer Singh as its newest brand ambassador. Known as the ultimate superstar among the youth in India, Ranveer Singh has won over his fans with his incredible performances, iconic fashion choices, passion for music, and carefree personality. With this exciting partnership, Pepsi is sure to reach new heights and connect with even more consumers who appreciate the brand’s energy and spirit.
Pepsi has long been known as the voice of the youth, constantly empowering them with messages of self-expression, self-confidence, and self-belief. It’s no surprise then that the iconic soft drink brand has chosen Ranveer Singh as its newest brand ambassador, a truly dynamic match that’s sure to captivate audiences across the nation. With Ranveer’s infectious energy, charisma, and fearless attitude, Pepsi is set to inspire and excite the next generation of consumers who embody the brand’s core values.
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”
“ The new campaign aims to celebrate the voices of youngsters and encourage them to rise above external validation and follow their heart. It aims to empower and celebrate today’s generation, “ she added
Pepsi has expanded its brand ambassador lineup by announcing popular Kannada actor Yash, known for his role in the blockbuster film KGF, as the new face of the brand. The announcement follows the brand’s association with Bollywood superstar Ranveer Singh as its main brand ambassador. Pepsi is also gearing up for its upcoming summer campaign, themed “Rise up Baby,” and is reportedly considering adding a leading female actor to its lineup.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Rise up Baby is a youth movement, and we are bringing it alive in different flavors. So, one flavor is this whole Ranveer explosion, and there’s going to be another burst from a Yash perspective, which is slated for a March-end release,”.
Rathor confirmed that the brand will maintain its association with Khan for the foreseeable future. “It’s not a celebrity replacement strategy for us at all. Salman is on the brand. Pepsi has always been about a galaxy of superstars and we’re just adding a few more names that help bring this campaign to life,” she said.
Also Read: Ranveer Singh Is the New Face of Ferrero’s Nutella Brand
Ranveer Singh’s upcoming project, Rocky Aur Rani Ki Prem Kahani, has been rescheduled to release on July 28 instead of the earlier announced date of April 28, 2023. The movie boasts a star-studded cast, including Alia Bhatt, Dharmendra, Jaya Bachchan, and Shabana Azmi, and is directed by Karan Johar. It has been written by Ishita Moitra, Shashank Khaitan, and Sumit Roy, and is being produced under Dharma Productions. This update on the film’s release is sure to excite fans of Ranveer Singh and Bollywood films.
