His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India, a seasoned professional polo player and former captain of the Indian National Team, joins U.S. Polo Assn. as its newest global brand ambassador, marking a significant collaboration for the renowned brand, recognized as the official brand of the United States Polo Association.
U.S. Polo Assn. appoints Maharaja Sawai Padmanabh
Announcement of Maharaja Sawai Padmanabh Singh as Global Brand Ambassador:
The United States Polo Association’s official brand, U.S. Polo Assn., has revealed His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India, as its newest global brand ambassador.
Introduction of Sawai Padmanabh Singh:
Sawai Padmanabh Singh, a member of Jaipur’s Royal Family and the present Maharaja, holds a distinguished career as a professional polo player, having represented and led the Indian National Team in numerous international tournaments.
Scope of Pacho’s Role:
Pacho’s role as global brand ambassador is extensive, aimed at showcasing talented polo players and the brand’s authenticity on a global scale. He will sport U.S. Polo Assn. apparel and performance gear both on and off the field, share his polo-related endeavors on social media, attend sporting and fashion events, and participate in media interviews and campaigns.
Also Read: Ranveer Singh appointed as the Brand Ambassador of Nothing smartphones – Agency Masala
Launch of Capsule Collection:
U.S. Polo Assn. intends to release a Capsule Collection inspired by Pacho, featuring elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories, which he will endorse as the brand’s Global Brand Ambassador.
Contributions of Pacho to Polo and Inclusivity:
As the patron of the Rajasthan Polo Club, Pacho has initiated various training programs for young athletes, including specific initiatives for girls, to learn riding and polo at affordable rates. His endeavors have diversified the sport, introducing low-goal tournaments, Ladies’ Polo, and youth participation programs, promoting inclusivity and accessibility to polo in Jaipur. Consequently, Jaipur has witnessed a diverse polo fanbase, with attendees from various demographics, facilitated by free access to polo club games organized by His Highness.
What do experts have to say about this campaign?
“It’s an honor to be selected as global brand ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo,” said His Highness, Padmanabh Singh, Maharaja of Jaipur. “I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!”
“U.S. Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors,” said J. Michael Prince, president and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about –global, vibrant, authentic, and exciting.”
“We are thrilled to have His Highness, the Maharaja of Jaipur as a global brand ambassador for U.S. Polo Assn., one of the most important brands in India,” said Shailesh Chaturvedi, Managing Director, and CEO, of Arvind Fashions. “Pacho’s stature, popularity, sportsmanship and passion are all an excellent representation of our global, sport-inspired brand.” “The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” added Chaturvedi.
“We are excited to welcome HH Sawai Padmanabh Singh’s sportsmanship, elegance, and style to U.S. Polo Assn. as we embark on this exciting partnership with him as our brand ambassador. His dedication to the sport and its timeless values align perfectly with our commitment to authenticity. As U.S. Polo Assn.’s brand ambassador, his influence will elevate our brand’s presence on the Indian as well as the global stage.” said Amitabh Suri, CEO of U.S. Polo Assn. India.
Also Read: Philips India launches #BarberKeBaraber campaign featuring Virat Kohli – Agency Masala
Conclusion
In conclusion, the appointment of His Highness Maharaja Sawai Padmanabh Singh as the global brand ambassador for U S Polo Assn. marks a significant partnership bridging tradition, athleticism, and inclusivity. With his esteemed background in polo and commitment to fostering accessibility within the sport, Pacho’s role extends beyond mere representation, aiming to inspire a new generation of enthusiasts while promoting the authenticity and values of the brand on a worldwide stage.
