Established in 2011, YCOM, a prominent player in the mobile accessories industry, has unveiled its highly anticipated brand campaign, #ApniSuno, tailored for Indian users. This campiagn showcases Vijay Varma, renowned for his OTT presence, and introduces YCOM’s cutting-edge lineup of intelligent gadgets and mobile accessories, spanning neckbands, speakers, earpods, chargers, and power banks.
Vijay Verma is the new brand ambassador for YCOM for #ApniSuno campaign
Vijay Verma takes the spotlight as the latest brand ambassador for YCOM in their eagerly awaited #ApniSuno campaign. YCOM, a prominent player in the mobile accessories market since 2011, introduces this campaign to cater specifically to Indian users. The initiative, featuring OTT-famed actor Vijay Varma, marks the debut of YCOM’s innovative smart gadgets and mobile accessories lineup, ranging from neckbands, speakers, earpods, chargers, to power banks.
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Leading the charge in the video campaign is Vijay Varma, engaging with young artists and athletes to emphasize the seamless synergy between YCOM’s cutting-edge gadgets and its youthful user base.
The #ApniSuno brand video campaign is meticulously designed to resonate with India’s dynamic youth. Vijay Varma, the face of YCOM, renowned for impactful performances in projects like Darlings, Gully Boy, Pink, Lust Stories 2, is positioned as India’s finest youth icon. The video narrative connects with GenZ and millennials, encouraging them to strike a balance between work and personal life, and urging them to listen to their inner voice. The video showcases the actor harmonizing with young artists and athletes, reinforcing YCOM’s identity as a trendsetter in the smart gadgets and mobile accessories market.
Emphasizing a commitment to empowering consumers with attractive yet affordable choices, YCOM offers a diverse range of meticulously crafted audio products, including TWS, neckbands, and speakers. Charging solutions like chargers, charging cables, and power banks are also available across India in the offline market.
With a decade-long legacy, YCOM remains dedicated to providing reliable and affordable solutions to consumers. The brand is poised to expand its presence in major smartphone and gadgets markets across the country, including Uttar Pradesh, Karnataka, Maharashtra, and Tamil Nadu.
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The strategic launch of the #ApniSuno campaign aims to solidify YCOM’s image in the minds of consumers, aspiring to become one of the top mobile accessories brands in the country. The campaign is set to debut on Republic Day across all digital and below-the-line (BTL) platforms.
What do experts have to say about this campaign?
Commenting on the launch, actor Vijay Varma said, “Growing up as an artist, I craved gadgets that could help me unlock my true potential with respect to how I perceived media, and I feel, YCOM does just that. The brand has taken significant strides when it comes to the smart gadgets landscape in India, and I am beyond thrilled to represent a brand that stands for youth power. I’m honest when I say that it is more than just a brand. YCOM, through its affordable, high-quality, and intricately designed products, is truly empowering the younger generation to recognize their own power and worth.”
Speaking on the campaign launch, Rithish Parthasarathy, Head of Marketing at YCOM said, “Vijay Varma has a strong resonance with Indian audience, driven by his versatile and hard hitting roles played across various OTT serieses and Indian movies. He embodies the essence of our brand vision and his versatility and ability to connect with the audience will significantly strengthen our relationship with consumers in the most organic way possible. We are excited to have him as the face of our latest brand campaign #ApniSuno and looking forward to a more fulfilling association.”
Conclusion
In conclusion, YCOM #ApniSuno campaign, featuring Vijay Varma as its brand ambassador, signifies a significant milestone for the mobile accessories brand that has been a market leader since 2011. With a focus on innovation, the campaign introduces a diverse range of smart gadgets and mobile accessories, symbolizing YCOM’s commitment to providing cutting-edge solutions. Vijay Varma’s engaging interactions with young artists and athletes in the video campaign highlight the brand’s synergy with the dynamic youth of India. As YCOM expands its footprint across major smartphone and gadgets markets, including Uttar Pradesh, Karnataka, Maharashtra, and Tamil Nadu, the campaign aims to reinforce the brand’s image as a trendsetter in the industry. Rooted in a decade-long legacy of reliability and affordability, YCOM’s ambitious goal is to ascend among the top-tier mobile accessories brands in the country, with the #ApniSuno campaign poised to make a resonant impact on Republic Day across digital and below-the-line platforms.
