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Protinex talks about ‘Strength Apne Liye Apno ke liye’ in their new campaign

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Danone India’s flagship brand, Protinex, unveils its latest advertising campaign, “Protinex, Strength Apne Liye, Apno Ke Liye.” Focused on emphasizing the crucial role of daily strength in meeting responsibilities, the campaign aims to showcase the significance of personal well-being for oneself and others.

Protinex new campaign ‘Strength Apne Liye Apno ke liye’

Protinex, the leading brand from Danone India, unveils its latest ad campaign, “Protinex, Strength Apne Liye, Apno Ke Liye.” The initiative aims to underscore the essential role of daily strength in meeting personal responsibilities.

Also Read: Protinex Launches TVC to Showcase Revamped Brand Identity – Agency Masala

The TVC focuses on the concept that strength extends beyond individual well-being, encompassing the emotional and physical health of families. It continues the Protinex relaunch, emphasizing the brand’s mission to raise awareness and inspire healthier choices for overall well-being.

In the TVC narrative featuring actors Namita Dubey and Nandish Singh Sandhu, a couple renovates their home to welcome the girl’s parents. The husband’s active involvement breaks traditional roles, symbolizing a partnership built on equality and shared responsibilities. The wife receives a thoughtful gift—a nameplate that includes her parents, showcasing inclusivity.

As the couple consumes Protinex, the tagline “Protinex, Strength Apne Liye, Apno Ke Liye” echoes, emphasizing the brand’s commitment to supporting individual and relational strength. The campaign will be showcased on TV channels and digital platforms, including Protinex’s YouTube channel and social media assets.

Also Read: Razorpay collaborates with Gulshan Grover and Urvashi Dholakia for new campaign – Agency Masala

What do experts have to say about this campaign?

Protinex talks about 'Strength Apne Liye Apno ke liye' in their new campaign
Sriram Padmanabhan

Sriram Padmanabhan, marketing director, Danone India, said, “With this campaign, we are not just promoting a product; we are championing a mindset that strength is holistic, encompassing physical, emotional, and relational well-being. The campaign reaffirms our commitment to promoting health and well-being in every aspect of life.”


In conclusion, Protinex’s latest ad campaign, “Strength Apne Liye, Apno Ke Liye,” serves as a powerful testament to the brand’s commitment to holistic well-being. Through a heartwarming narrative of equality, shared responsibilities, and familial bonds, the campaign goes beyond promoting individual strength, highlighting the significance of nurturing relationships. As Protinex encourages healthier choices and inclusive living, it resonates with its audience, reinforcing the brand’s dedication to fostering not just personal strength but also the strength derived from meaningful connections—a message that echoes the importance of both physical and emotional health in our daily lives.

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