DS Group, a prominent FMCG conglomerate, has partnered with the luxury Swiss chocolate brand Läderach to launch its products in India. This strategic move is aimed at expanding DS Group’s presence in the confectionery segment, particularly in the largest sub-segment of chocolates. DS Group already has a strong presence in the confectionery market with popular brands such as Pulse, Chingles, Rajnigandha Silver Pearls, and Maze. Additionally, the group has extensive experience in luxury retail through brands like Le Marche, L’Opera, Uncafe, and Les Petits, and has managed renowned international brands such as YSL, Tom Ford, and Berluti.
Speaking about the partnership, Mr. Rajiv Kumar, Vice Chairman, DS Group said, “We are delighted to partner with Läderach. Like DS Group, which is passionate about its heritage and understanding of Flavours and Consumer preference, Läderach is an authentic Swiss family heritage spanning decades in pursuit of their passion and commitment to luxury chocolate. With our collective commitment to quality and innovation, we are ready to delight Indian consumers with handcrafted mini masterpieces of Läderach chocolates artfully designed by Swiss chocolatiers.”
Mr. Johannes Läderach, CEO, Läderach (Schweiz) AG, commented, “We are very pleased to finally be able to present our freshly made chocolate on the Indian market. With Läderach and the DS Group, two partners with high standards are now working towards a common goal.”
Läderach is a chocolate brand established in 1962, renowned for its unique recipes that combine traditional elements with contemporary flair. Their artisanal chocolates are a luxurious treat, crafted with precision and expertise by skilled chocolatiers. Läderach prides itself on using only the freshest and highest quality ingredients, carefully selected to ensure exceptional taste and flavor. All of their chocolates are exclusively produced in Switzerland, ensuring the highest standards of premium quality. Overall, Läderach chocolates offer a truly indulgent and unforgettable gourmet experience.
As per the findings of a study conducted by the IMARC Group, the chocolate market in India has grown significantly, reaching a valuation of US$ 2.2 billion in 2021. The study also predicts that the market is expected to continue growing at a CAGR (Compound Annual Growth Rate) of 9.1% during the period from 2022 to 2027, ultimately reaching a value of US$ 3.8 billion by 2027. This suggests that there is ample opportunity for chocolate manufacturers to expand their presence and capitalize on the growing demand for chocolates in India.
Läderach is available online for order at www.laderach.in. The brand will soon be opening exclusive boutiques across the country for its delectable range of chocolates.
