KAI India, the Indian arm of the Japanese beauty and kitchenware brand KAI, has recently appointed its managing director Rajesh U Pandya as a brand ambassador. To mark the occasion, KAI India has launched a campaign that features Pandya as a regal Indian maharaja, dressed in a traditional champagne gold sherwani, with both hands on the hilt of a Japanese katana (sword).
Sharing his inspiration behind the concept, Pandya said, “This campaign expresses my passion for KAI and shows that KAI’s blades have become an integral part of Indian households. KAI razors which are made with state-of-the-art Japanese technology, are gentle enough to be used on your skin, to the brand’s signature kitchen knives that are sharp, durable, and sturdy; this campaign shows how KAI is there to add value to your daily needs.”
Pandya also highlighted that this campaign also communicates that the kitchen is not the exclusive domain of women anymore, as more men are getting involved in cooking due to the COVID pandemic.
Since taking over as the MD of KAI India in 2016, Pandya has been driving the company’s growth and has launched several breakthrough products in the Indian market.
Hitesh Singla, Head of Marketing at KAI India said, “It is easier for consumers to accept advertisements which are rich in storytelling and a sense of familiarity in which company’s top executives play a vital role for the brand. We believe Mr. Pandya to be the perfect representative of the essence of the brand and his passion for the brand cannot be paralleled.”
Pandya, an avid traveller, has travelled to over 40 countries and developed a deep understanding of different cultures and people from various walks of life. He has over three decades of experience in various markets and industries. His understanding of different cultures and his passion for KAI India have made him the perfect brand ambassador.
KAI India has always strived to provide its customers with the best kitchen and beauty products with the help of Japanese technology. With the addition of Rajesh U Pandya as their brand ambassador, the company is aiming to further strengthen its relationship with its customers and create a lasting impression in the Indian market. With his passion and understanding, Pandya will surely help KAI India reach new heights.
