NIC Ice Cream, headquartered in Pune, has declared the enlistment of Madison Media Ultra, a division of Madison World, as their designated Media Agency of Record.
Madison Media Ultra as the Media AOR of NIC Ice Cream
Appointment Announcement
Pune-based NIC Ice Cream, a locally grown brand, has appointed Madison Media Ultra, a unit of Madison World, as its official Media Agency on Record. The agency will manage all media aspects for the brand, operating from their Mumbai office, covering traditional, digital, and outdoor channels.
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Company Background
Founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, NIC Ice Creams embodies its tagline ‘Honestly Crafted’ by creating exotic and seasonal ice creams using solely milk and real ingredients. They consciously exclude artificial flavors, coloring agents, and preservatives from their recipes. With over 50 delicious flavors, NIC Ice Creams caters to 86 cities across India.
What do experts have to say about this appointment?
“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work”, says Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra.
Commenting on this new association with Madison, Jeetendra Bhandari, Founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create ‘cool’ and impactful pieces of work.”
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Conclusion
NIC Ice Cream’s collaboration with Madison Media Ultra marks a significant stride in its journey toward enhanced brand visibility and market presence. With a commitment to crafting honest, quality ice creams using natural ingredients, NIC Ice Creams has established itself as a trusted name in the industry. As they continue to expand their reach to more cities across India, this partnership signifies a strategic move towards amplifying their message and connecting with a broader audience through various media platforms, ensuring that their delicious and wholesome offerings reach ice cream enthusiasts nationwide.
