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HomeMedia MovementMandate BaggingSociowash Wins Tide Arabia Digital Mandate to Enhance Brand Presence

Sociowash Wins Tide Arabia Digital Mandate to Enhance Brand Presence

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Sociowash, a comprehensive advertising agency, has successfully secured the digital mandate for Tide Arabia, a prominent laundry detergent brand in the UAE. Tasked with enhancing the brand’s digital footprint, the agency will implement innovative and strategic creative solutions to bolster Tide Arabia’s online presence.”

Sociawash wins Digital Mandate of Tide Arabia

Sociowash, an integrated advertising agency, secures the digital mandate for Tide Arabia, a leading laundry detergent brand in the UAE. Their task is to enhance the brand’s digital presence through strategic creative approaches.

Reason for Winning: The account was awarded to Sociowash due to their successful management of Tide India’s account, showcasing the agency’s capabilities. The Mumbai team will oversee the account.

Also Read: Savvytree Secures Digital Marketing Mandate of Kisaan Se Kitchen Tak – Agency Masala

Scope of Work: Sociowash will increase the brand’s digital share of voice by executing engaging campaigns, aiming to boost brand recall and engagement. This strategic partnership aims to amplify Tide Arabia’s digital presence, aligning with its target audience and business objectives.

What do experts have to say about this campaign?

Sociowash Wins Tide Arabia Digital Mandate to Enhance Brand Presence
Raghav Bagai

When asked about the win, Raghav Bagai, co-founder, Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

Arushi Sethi, brand director, Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”

Also Read: Emporium Digital bags complete marketing mandate for Ananda Dairy – Agency Masala


In conclusion, Sociowash’s acquisition of Tide Arabia’s digital mandate marks a significant milestone in their portfolio, leveraging their expertise in strategic creative approaches and successful track record with Tide India. With a dedicated team in Mumbai, Sociowash aims to elevate Tide Arabia’s digital presence, increase brand engagement, and contribute to achieving the brand’s business objectives through innovative and resonant digital campaigns.

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