JhaJi Store has chosen Team Pumpkin as its performance marketing agency, following a series of multi-agency pitches. The agency’s performance marketing wing will now be responsible for servicing JhaJi Store’s marketing needs. This collaboration promises a powerful and innovative approach to driving the brand’s success in the digital landscape.
What is JhaJi Store?
JhaJi Store, originating from Darbhanga, Northern Bihar, is a homegrown brand co-founded by Kalpana Jha and Uma Jha. This online pickle store offers authentic achaar, crafted using time-honored recipes. The brand takes pride in sourcing ingredients from local, small-scale farmers across the region, capturing the true flavors of Bihar. Beyond its delicious offerings, JhaJi Store is committed to uplifting marginalized individuals by providing employment opportunities. Backed by support from more than 20 angel investors, including Vineeta Singh from Sugar Cosmetics and Namita Thapar from Emcure Pharma, who was featured on Sony TV’s Shark Tank, the company is poised for remarkable growth and success.
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What Will Be Team Pumpkin key Contribution?
Team Pumpkin’s key contribution to JhaJi Store’s performance marketing strategy will be marked by its expertise, innovation, and commitment to driving profitable customer acquisition. As JhaJi Store already utilizes performance marketing successfully across Facebook, Google, and Amazon, Team Pumpkin’s role will be to take this channel to new heights and continue scaling it effectively.
What Have Experts To Say On Team Pumpkin winning Performance Marketing Mandate For JhaJi Store
Reflecting on the partnership, Marketing Manager Neelesh Jha said, “We started JhaJi Store with the objective to take Mithilanchal to the world. We want people to experience the wonderful heritage of the land through their palates. Performance marketing plays an important role in getting the message across. We look forward to Team Pumpkin’s help in amplifying the message in the most effective manner possible.”
Ranjeet Kumar, CEO of Team Pumpkin, commented, “As a Bihari myself and an avid consumer of the brand, I could not be happier to have JhaJi Store onboard with us. Every product makes me reminisce about the handmade achaar I would come home to, made so lovingly by my mother. Every achaar by JhaJi Store feels as if it’s created with so much care. A brand like this deserves to be known the world over, and this is exactly what our team will ensure to achieve via our digital marketing efforts.
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Conclusion
JhaJi Store’s selection of Team Pumpkin as its performance marketing agency marks a significant milestone in their digital journey. With Team Pumpkin’s expertise and innovative approach, JhaJi Store is well-equipped to achieve exceptional results in customer acquisition through channels like Facebook, Google, and Amazon.
Team Pumpkin’s data-driven insights and optimization techniques will unlock new opportunities for success. By combining the authentic flavors of Bihar with cutting-edge marketing strategies, JhaJi Store is set to make a lasting impact in the market while empowering local farmers and underprivileged individuals. Together, this dynamic duo is poised to create a winning formula that promises growth, success, and a flavorful experience for customers.
