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Fello Appoints Snigdha Sunil as Head of Marketing

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Fello, India’s pioneering rewarding savings platform, has recently expanded its leadership team with the onboarding of Snigdha Sunil as the Head of Marketing. With a wealth of experience spanning over a decade and a notable track record in branding and marketing, Snigdha is poised to play a pivotal role in shaping Fello’s growth trajectory.

Elevating Fello’s Brand Presence: A Strategic Vision

In her new role, Snigdha is entrusted with formulating a robust growth and marketing strategy, placing a significant emphasis on category and brand building, customer acquisition, engagement, and retention. Her extensive experience in navigating and thriving in evolving landscapes positions her as a valuable asset for Fello, which aims to enhance its brand positioning and market presence.

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Impactful Journey of Snigdha Sunil

With a background that includes strategic contributions to strengthening brands during pivotal junctures, Snigdha brings a unique blend of skills to Fello. Her leadership roles in media and consumer tech sectors, coupled with her success at Clear (formerly ClearTax) and Jeevansathi.com, showcase her ability to deliver tangible results and surpass revenue projections.

Confidence in Leadership: Manish Maryada, Founder, and CEO Speak

Manish Maryada, Founder, and CEO of Fello expressed confidence in Snigdha’s capabilities, stating, “Snigdha is a seasoned leader in marketing with a keen customer-centric focus. Her wealth of brand marketing expertise makes her a valuable addition to Fello. We are confident that she will play a pivotal role in elevating our overall brand presence and driving growth across geographies.”

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Snigdha Sunil’s Enthusiasm: Aiming for Substantial Growth

Delighted with her new role, Snigdha Sunil shared her excitement, stating, “I am looking forward to joining team Fello at this crucial time. With the right strategy, marketing can play a significant role in realizing substantial growth, and I am eager to contribute to Fello’s journey. I believe that Fello has the potential to revolutionize how young Indians approach savings.”

A Second Foray into Fintech: Snigdha’s Impressive Background

This marks Snigdha’s second foray into the Fintech sector, having previously helmed the B2C marketing division at Clear (formerly ClearTax). Her instrumental role in surpassing revenue projections in 2022 reflects her strategic prowess. Notably, Snigdha has also spearheaded brand marketing initiatives at Jeevansathi.com (an InfoEdge brand) and contributed to launching memorable campaigns like Mauka Mauka for Cricket World Cup 2015 during her tenure at Star Sports.

Snigdha Sunil’s Academic Excellence

Beyond her professional accomplishments, Snigdha Sunil brings a strong academic foundation to her role. Holding a PGDM from IIM Calcutta and a B.Tech degree from IIT Delhi, she combines practical experience with a robust theoretical understanding.

Conclusion

In welcoming Snigdha Sunil as the Head of Marketing, Fello sets the stage for a dynamic and strategic approach to brand development and growth. With Snigdha’s proven expertise, Fello is well-positioned to make a significant impact on the landscape of rewarding savings platforms in India.

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