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Palak Tiwari Joins Forces with The Belgian Waffle Co. for Coolest Fan Campaign

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The Belgian Waffle Co has just kicked off its exciting new campaign, ‘Hunt For The Coolest Fans,’ featuring the vibrant Gen Z star, Palak Tiwari. Known for her dynamic personality, Palak is the perfect choice to embody the spirit of this campaign, which encourages fans to express their love for waffles in the most creative and fun ways. The campaign’s centerpiece is the #MyWaffleMove contest, where participants have the chance to win fantastic prizes, including the coveted iPhone 15, Bose Headphones, Boat Smartwatches, and over 1000 vouchers from The Belgian Waffle Co.

Palak Tiwari: The Face of ‘Hunt for the Coolest Fans’ Campaign

In a recent playful video, Palak was spotted savoring a triple chocolate waff-wich at The Belgian Waffle Co’s flagship store at Chowpatty. Demonstrating her unique “Waffle Move,” Palak combined the joy of devouring the delicious treat with some entertaining dance moves. As a true waffle aficionado, Palak extends a lively invitation to all her fans, urging them to join the excitement of the #MyWaffleMove contest.

‘Hunt for the Coolest Fans’ Campaign Concept

The ‘Coolest Fan’ campaign revolves around capturing the essence of enjoying delicious waffles in a fun and creative way. It’s a celebration of individuality and the love for waffle experiences. Participants in the #MyWaffleMove contest are encouraged to showcase their best waffle-inspired moves for a chance to win incredible prizes. The campaign aims to engage the brand’s target audience, especially among the Gen Z demographic.

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Vrushali Parak’s views

Vrushali Parab, Head of Marketing, The Belgian Waffle Co, Shares Excitement: “We are excited to have Palak Tiwari to represent all our cool fans who brim with joy while relishing their favorite waffles, at our stores or in the comfort of their homes. Her energy and enthusiasm align perfectly with the spirit of the ‘Coolest Fan’ campaign. We believe she will inspire our participants to bring their best moves forward for the contest,” said Vrushali Parab, head of marketing, The Belgian Waffle Co.

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Collaborations and Reach

Apart from Palak Tiwari, The Belgian Waffle Co is collaborating with influencers from various sectors like lifestyle, food, and entertainment for this campaign. The strategy includes social media collaborations with renowned brands such as Boat and Swiggy, along with on-ground activations to enhance reach and visibility.


The Belgian Waffle Co’s ‘Hunt For The Coolest Fans’ campaign promises to be a delightful celebration of waffle love, creativity, and individuality. With Palak Tiwari leading the charge, fans are encouraged to unleash their inner waffle enthusiasts and participate in the #MyWaffleMove contest for a chance to win some incredible prizes. As the campaign unfolds, the world awaits the coolest waffle-inspired moves from fans who will undoubtedly make this celebration one to remember. So, get ready to showcase your unique ‘Waffle Move’ and join the fun!

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