TPV Technology, a prominent manufacturer of monitors and LCD TVs, has recently announced the appointment of Hrishitaa Chopra as the new Head of Marketing for Philips TVs, audio, monitors, signage, and AOC monitors in India. With a remarkable background as a marketing professional, Chopra brings over 12 years of cross-functional experience in the smartphones, consumer durables, and electronics sectors.
Before joining TPV Technology, Hrishitaa served as the go-to-market lead for vivo India’s premium smartphone range. She played a crucial role in establishing the premium segment and successfully introduced vivo India’s first premium smartphone, the X50 Series, to the market. Prior to her tenure at vivo India, Hrishitaa led the go-to-market strategy for Samsung Mobile’s flagship smartphones. In addition to the smartphone category, she has also worked with renowned consumer durables and electronics brands such as Whirlpool Corporation, where she served as Lead Category Marketing for kitchen appliances and spearheaded the marketing efforts for the launch of the new brand, KitchenAid, in the Indian market. She was previously associated with LG as well.
Now, at TPV Technology, Hrishitaa assumes a pivotal role in leading marketing activities across the brand, product categories, and online/offline channels. Her responsibilities include devising and implementing strategic marketing plans to enhance brand awareness, achieve sales targets, and expand the customer base in India.
Expressing her enthusiasm for the new role, Hrishitaa Chopra, Marketing Head, TPV Technology, said, “I am glad to be a part of a distinguished company like TPV Technology. With my diverse experience across brand, product, digital, and category marketing across the consumer durables and electronics industry, I am excited about the opportunity to craft strategic and impactful campaigns across the brand and its product portfolio to fuel the growth of the entire business. We look forward to using new age media and trends and developing compelling PR campaigns that will help the brand scale to newer heights.”
Speaking on the appointment, Atul Jasra, Country Head – India at TPV Technology said, “We are ecstatic to welcome Hrishitaa to our organization. Her extensive experience, coupled with deep understanding and insights into the Indian market will undoubtedly help in expanding our footprint across the country. We look forward to collaborating with her as she brings a fresh perspective to our business, while we continue to redefine the consumer tech space through our innovative and unique technologies.”
Hrishitaa Chopra is a seasoned marketing leader with an impressive MBA in Marketing from the University of South Australia and IBS Gurugram. Apart from her professional endeavors, Hrishitaa is a passionate traveler and content creator on Instagram, boasting an engaged community of over 83K followers.
Conclusion
In conclusion, TPV Technology has made a significant move by appointing Hrishitaa Chopra as the Head of Marketing for Philips in India. With her extensive experience and expertise in the consumer durables and electronics industry, Hrishitaa is well-equipped to lead strategic marketing initiatives that will further elevate the brand’s presence and success in the Indian market. This appointment marks a new chapter for TPV Technology and reinforces their commitment to innovative technologies and customer-centric approaches.
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