Punt Creative, a part of the indie network Punt Partners, has been entrusted with the creative mandate for Keya Foods Pvt. Ltd., a leading FMCG brand in India. Keya Foods’ products have held a place in our pantries for years and over time have become synonymous with international dishes prepared at home.
As the company embarks on a product expansion strategy, aiming to elevate brand awareness and saliency, it presents an exciting challenge and opportunity for Punt Creative. The agency intends to forge an assertive creative growth strategy to bolster the brand’s expansion endeavors.
About Punt Creative
Punt Creative is an independent creative agency based in Mumbai, India. The agency was founded in 2015 by Sumera Dewan and Madhu Sudhan. Punt Creative has a strong portfolio of work for brands such as Coca-Cola, Pepsi, Unilever, and Amazon. The agency is known for its creative and innovative work and its commitment to delivering results for its clients.
About Keya Foods
Keya Foods is a leading FMCG brand in India. The company was founded in 1995 and is headquartered in Mumbai. Keya Foods offers a wide range of products, including sauces, spices, and condiments. The company’s products are available in all major supermarkets and grocery stores in India.
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Sumera Dewan views
Commenting on the win, Sumera Dewan, President of Punt Creative, said, “FMCG is one of the fastest-growing sectors, having experienced unprecedented expansion in recent years. We’re thrilled about partnering with Keya, considering their aspirations to establish a stronger presence in Indian kitchens. Our efforts lie in pushing the creative boundaries to develop effective campaigns, supporting the brand’s online and offline footprint while attaining their objectives.”
Rohan Naterwalla persperctive
Rohan Naterwalla, Sr. Creative Director, Punt Creative, said, “Before you continue reading, do one thing – go to your kitchen and check for Keya products. You’ll almost certainly have at least one of them. Here’s an FMCG brand whose products we’ve actually enjoyed over the years and yet there’s very little we’ve heard regarding its portfolio. As a creative unit, the challenge of building long-term recognition for a pre-established product line like Keya’s has been a really fulfilling endeavour. With Keya enlarging its portfolio every other month, we’ll be there to make sure that the brand now resides in our collective consciousness.”
Sunil Pandey, Head of Sales & Marketing, Keya Foods
Sunil Pandey, Head of Sales & Marketing, Keya Foods, said, “We’re excited to announce Punt Creative as our official creative agency. Their innovation, expertise, and enthusiasm align with our goal to expand the brand’s customer base. As international dishes gain traction in Indian homes, we see the importance of showcasing Keya Foods’ unique qualities. Our nationwide reach, diverse portfolio, and millions of packs sold underscore our position, synonymous with international ingredients and flavors. This partnership with Punt Creative brings a fresh brand perspective, and we’re eager to create impactful campaigns, refresh our offerings’ presentation, and boost customer engagement.”
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Conclusion
This is an excellent win for Punt Creative and Keya Foods. The agency has a proven track record of creating effective campaigns for FMCG brands, and Keya Foods is a strong brand with a loyal customer base. We are excited to see what they come up with together.
